> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # Music Marketing News: Heartbeats by Lady Gaga, Ray Charles x Pepsi, Carlos Santana x Tequila & More - URL: https://www.hypebot.com/music-marketing-news-heartbeats-by-lady-gaga-ray-charles-x-pepsi-carlos-santana-x-casa-noble-tequila/ - Published: 2011-07-15T08:41:46.000Z - Updated: 2011-07-15T08:41:46.000Z - Description: A weekly roundup of the latest promotions and deals in the world of music branding and marketing. Beats by Dr. Dre and Monster announced the availability of Heartbeats by Lady. Continue reading [https://www.hypebot.com/hypebot/2011/07/music-marketing-news-heartbeats-by-lady-gaga-ray-charles-x-pepsi- - Author: Guest Author - Tags: Music Marketing, music marketing news, #wp, #wp-post, #Import 2026-01-21 10:55 [![Heartbeat-by-lady-gaga](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538fe71f7e970b-200wi "Heartbeat-by-lady-gaga")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538fe71f7e970b-popup?ref=hypebot.com) *A weekly roundup of the latest promotions and deals in the world of music branding and marketing.* **Beats by Dr. Dre** and **Monster** [announced the availability](http://www.prnewswire.com/news-releases/beats-by-dr-dre-and-monster-announce-the-launch-of-the-new-heartbeats-by-lady-gaga-125502708.html?ref=hypebot.com) of **Heartbeats by Lady Gaga**. To help drive Gaga's Little Monsters into a frenzy, they're also [running an Edge of Glory contest](https://www.facebook.com/beatsbydre?sk=app%5F221028917917301) via **Facebook**. **MORE:** **Diet Pepsi** is launching a throwback [You Got the Right One Baby, Uh-Huh!](http://www.prnewswire.com/news-releases/diet-pepsi-launches-ray-charles-you-got-the-right-one-baby-uh-huh-retro-t-shirt-collection-125444828.html?ref=hypebot.com) **Ray Charles** t-shirt collection available in multiple retail outlets and at the online [Pepsi Shop](http://shop.pepsiusa.com/?ref=hypebot.com). It's said to be inspired by a Diet Pepsi and Ray Charles campaign from the 1990's featuring 11 commercials over the course of 3 years. [![Carlos-santana-casa-noble](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015433babacb970c-450wi "Carlos-santana-casa-noble")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015433babacb970c-pi?ref=hypebot.com) **Carlos Santana for Casa Noble Tequila** **Carlos Santana** has [joined the board](http://www.marketwire.com/press-release/casa-noble-tequila-partners-with-music-icon-carlos-santana-1537847.htm?ref=hypebot.com) of **Casa Noble Tequila** and also received an ownership stake. Mr. Santana says he felt a "spiritual connection" to [Casa Noble](http://www.casanoble.com/entry.aspx?ref=hypebot.com) and the Hermosillo family when he visited the distillery. Now that's an endorsement! In other music and alcohol news, **Tito's Handmade Vodka** has begun a [fundraising drive](http://www.prnewswire.com/news-releases/titos-vodka-proves-rock--roll-spirit-with-fundraiser-for-future-of-music-coalition-125340878.html?ref=hypebot.com) for the **Future of Music Coalition**. You can [find out more](http://titosvodka.com/titosrocks/?ref=hypebot.com) at the **Tito's Rocks** campaign site where their roving festival blogger contest is also in progress. **Ford**, **Coca-Cola** and the **U.S. Air Force Reserve** are all [sponsoring](http://www.prnewswire.com/news-releases/american-idol-live-tour-rules-summer-concert-circuit-ford-coca-cola-and-us-air-force-reserve-join-as-sponsors-125559323.html?ref=hypebot.com) the **AMERICAN IDOL LIVE! Tour** currently in progress. Ford is offering fans tickets and opportunities to go backstage, Coca-Cola is teaming with McDonald's to sponsor IDOL visits to Ronald McDonald houses on tour stops and IDOLS are making appearances at Air Force bases and shooting a PSA. **Virgin Mobile USA** [announced the date and lineup](http://www.businesswire.com/news/home/20110711005510/en/Virgin-Mobile-USA-Announces-Date-Lineup-2011?ref=hypebot.com) for the **2011 Virgin Mobile FreeFest** presented for the sixth year by **Kyocera Wireless**. Free tickets are available Friday, July 15, at 10 am at [facebook.com/virginmobilelive](http://www.facebook.com/virginmobilelive), **BET** is partnering with the **United Negro College Fund** (UNCF) to [help market](http://www.prnewswire.com/news-releases/uncf-and-bet-partner-to-present-an-entertainment-filled-production-of-uncf-an-evening-of-stars-presented-by-target-125359013.html?ref=hypebot.com) **UNCF An Evening of Stars**. **Target** is this year's presenting sponsor. Additional sponsors include **McDonald's**, **AT&T**, **American Airlines**, **Wells Fargo**, **BET Networks**, **Buick** and the **U.S. Army**. **Spotify**'s [launch partners](https://www.hypebot.com/hello-america-spotify-here-full-spotify-launch-press-release/) include **Coca-Cola**, **Sprite**, **Chevrolet**, **Motorola**, **Reebok**, **Sonos** and **The Daily**. Since **Hypebot** has its own [Music Industry Jobs](http://hypebot.jobamatic.com/a/jbb/find-jobs?ref=hypebot.com) listing, I wouldn't normally mention a job opening in this report. But I've always felt **Vans** was one of the more interesting companies marketing with music and they're looking for a [Music Marketing Coordinator](http://www.careerbuilder.com/JobSeeker/Jobs/JobDetails.aspx?job%5Fdid=J3I4V366CPRLG0PPXFP&ref=hypebot.com). *Hypebot contributor Clyde Smith is a freelance writer and blogger. [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) is his business writing hub and [All World Dance: World Dance News](http://www.allworlddance.com/?ref=hypebot.com) is his primary web project.*