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# Music Marketing News: JAMBOX, Lady Gaga, Alicia Keys, Biz Markie, ESSENCE Music Fest & More
- URL: https://www.hypebot.com/music-marketing-news-jambox-lady-gaga-alicia-keys-biz-markie-essence-music-fest-more/
- Published: 2011-06-30T23:30:00.000Z
- Updated: 2011-06-30T23:30:00.000Z
- Description: A weekly roundup of the latest promotions and deals in the world of music branding and marketing. Jawbone's JAMBOX speaker packaging by fuseproject wins a Dieline Award for its old. Continue reading [https://www.hypebot.com/hypebot/2011/06/music-marketing-news-jambox-lady-gaga-alicia-keys-biz-markie
- Author: Guest Author
- Tags: Music Marketing, music marketing news, #wp, #wp-post, #Import 2026-01-21 10:55

[![Jawbone-jambox](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015433627350970c-200wi "Jawbone-jambox")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015433627350970c-popup?ref=hypebot.com)

**A weekly roundup of the latest promotions and deals in the world of music branding and marketing.*

**Jawbone's JAMBOX** speaker packaging by **fuseproject** [wins a Dieline Award](http://www.thedieline.com/blog/2011/6/24/the-dieline-awards-2011-first-place-jawbone-jambox-packaging.html?ref=hypebot.com) for its old school boombox inspiration.

**Alicia Keys** connects with some big brands including Thursday's [Sessions +1 debut](http://www.businesswire.com/news/home/20110627006266/en/AOL-Kicks-Launch-%E2%80%9CSessions-1%E2%80%9D-Experience-Grammy%C2%AE?ref=hypebot.com), a live streaming **AOL Music** event. She's also linked up with the **Sony Wonder Technology Lab** for [Music Mixer](http://www.prnewswire.com/news-releases/sony-wonder-technology-lab-unveils-new-interactive-music-experience-featuring-grammy-award-winning-artist-alicia-keys-124650478.html?ref=hypebot.com), an interactive exhibit allowing visitors to remix "Empire State of Mind (Part II)."

**1-800-LAW-FIRM**, a company that clearly knows a thing or two about branding, is mounting a [class action suit](http://www.businesswire.com/news/home/20110624006073/en/1-800-LAW-FIRM-Announces-Class-Action-Lawsuit-Lady-Gaga?ref=hypebot.com) against **Lady Gaga** for allegedly misrepresenting a fund drive for Japanese relief efforts. Who you gonna call?

**Biz Markie** recently released a [limited edition line of sneakers](http://allhiphop.com/stories/news/archive/2011/06/28/22819575.aspx?ref=hypebot.com) called the **Pro-Ked's 69er**.

**Coca-Cola** is offering $125,000 in scholarships to five HBCUs in Louisiana as part of their [extensive involvement](http://www.businesswire.com/news/home/20110630006878/en/Coca-Cola%C2%AE-Jazzes-ESSENCE-Music-Festival%E2%84%A2-125000-Scholarships?ref=hypebot.com) in this weekend's **ESSENCE Music Festival**. Note: the ESSENCE Music Festival will also be summer hq for "[High Impact Brand Event Activations](http://www.prnewswire.com/news-releases/high-impact-brand-event-activations-take-center-stage-at-2011-essence-music-festival-124679013.html?ref=hypebot.com)"!

**SoBe**'s [Try Everything](http://www.prnewswire.com/news-releases/sobe-encourages-fans-to-try-everything-on-pandora-124724133.html?ref=hypebot.com) campaign features **Pandora**'s "first-ever, in-tuner animated video advertisement".

**Malibu Rum** has created the [Station Invasion Concert Tour, presented by Radio Maliboom Boom](http://www.prnewswire.com/news-releases/malibu-sets-the-stage-for-a-white-hot-summer-with-the-radio-maliboom-boom-station-invasion-concert-tour-124779783.html?ref=hypebot.com) hitting 10 cities with **Taio Cruz**, **Ciara** and **DJ Skribble**.

**MySpace** is [sold to an ad company](https://www.hypebot.com/myspace-sold-ad-network-specific-media-for-35-million/) whose media empire aspirations are further bolstered by [celebrity investor](https://www.hypebot.com/justin-timberlake-is-part-owner-of-new-myspace-music-to-take-center-stage/) **Justin Timberlake** who will provide an easy hook for future marketing efforts.

**Cannes Lion** featured a range of [musicians, marketers and marketer musicians](https://www.hypebot.com/hypebot/2011/06/william-pharrell-arcade-fire-david-lynch-the-future-of-brands-music-.html) discussing the increasingly important relationship between brands and music.

**Thomas Dolby** builds to the release of a new album with a [web-based game](https://www.hypebot.com/thomas-dolbys-floating-city-goes-beyond-marketing/) called **The Floating City**.

*Hypebot contributor Clyde Smith is a freelance writer and blogger. [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) is his business writing hub and [All World Dance: World Dance News](http://www.allworlddance.com/?ref=hypebot.com) is his primary web project.*