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# Music Marketing News: Joe Nichols, Mary J. Blige, Sara Bareilles, Alize Mix Squad & More
- URL: https://www.hypebot.com/music-marketing-news-joe-nichols-mary-j-blige-sara-bareilles-alize-mix-squad-more/
- Published: 2011-06-24T09:43:35.000Z
- Updated: 2011-06-24T09:43:35.000Z
- Description: A roundup of the latest promotions and deals in the world of music branding and marketing. Dunkin' Donuts and Joe Nichols are crosspromoting with Nichols appearing live on Dunkin' Donuts. Continue reading [https://www.hypebot.com/hypebot/2011/06/music-marketing-news-joe-nichols-mary-j-blige-sara-bar
- Author: Guest Author
- Tags: Music Marketing, Alize Mix Squad, BET AWARDS '11, Joe Nichols, Lollapalooza, Mary J. Blige, music marketing news, Sara Bareilles, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538f67785b970b-100wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538f67785b970b-popup?ref=hypebot.com)

[](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538f67785b970b-popup?ref=hypebot.com)[](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538f67785b970b-popup?ref=hypebot.com)[](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538f67785b970b-popup?ref=hypebot.com)

**A roundup of the latest promotions and deals in the world of music branding and marketing.*

**Dunkin' Donuts** and **Joe Nichols** are crosspromoting with [Nichols appearing live](http://www.prnewswire.com/news-releases/dunkins-cool-new-joe-country-music-star-joe-nichols-teams-with-dunkin-donuts-124183504.html?ref=hypebot.com) on Dunkin' Donuts Facebook page.

**Mary J. Blige** will be [honored with](http://www.prnewswire.com/news-releases/mary-j-blige-tops-list-of-all-star-honorees-to-receive-mcdonalds-2011-365black-awards-for-outstanding-community-service-124277069.html?ref=hypebot.com) a **McDonalds** 2011 365Black Award.

**MORE:** 

  
**8th Continent Soymilk** is reaching out to mothers with a ["Nice Job, Mom: We Rock" campaign](http://www.marketwire.com/press-release/moms-rock-for-music-education-with-8th-continent-soymilk-1528562.htm?ref=hypebot.com) that includes a writing contest, money for winners' school music programs and a backstage encounter and school visits from **Sara Bareilles**.

**Alize** [creates the Alize Mix Squad](http://www.prnewswire.com/news-releases/alize-announces-the-debut-of-the-alize-mix-squad-the-first-all-female-dj-crew-124277149.html?ref=hypebot.com) featuring **Nina Sky, DJ Kiss, DJ Rashida, Jessica Who?, DJ Niena Drake, DJ Eque** and **DJ Dimepiece**.

**H-P** is rolling out a "[global celebrity multi-platform campaign](http://www.marketingweek.co.uk/sectors/consumer-goods/h-p-to-focus-on-music-in-bid-to-be-a-%E2%80%9Ccool%E2%80%9D-brand/3027588.article?ref=hypebot.com)" featuring an undisclosed British musician to promote its new **Touchpad** with **Beats with Dr Dre** speakers.

**Kia Motor** [sponsors Vans Warped Tour](http://www.prnewswire.com/news-releases/kia-motors-rocks-out-this-summer-with-2011-vans-warped-tour-124277124.html?ref=hypebot.com) with live acoustic sets to be streamed on the new Kia Soul Lounge Facebook page.

Big brands [make their presence known](http://www.prnewswire.com/news-releases/coca-cola-dominos-ford-macys-my-black-is-beautiful-sprint-starbucks-and-subway-announced-as-official-bet-awards-11-sponsors-124179749.html?ref=hypebot.com) at the upcoming **BET AWARDS '11** including **Ford** with a Ford Focus giveaway.

**Clearasil**'s ["Rock Your Skin" campaign](http://www.prnewswire.com/news-releases/clearasil-introduces-rock-your-skin-summer-campaign-124358813.html?ref=hypebot.com) combines a Facebook-accessible sweepstakes for a trip to the **Lollapalooza Music Festival** with a "Rock Your Skin: Vibe + Revive Lounge" for "influencers". And watch out for those street teams!

The **House of Marley** has [announced a headphone line](http://www.businesswire.com/news/home/20110622005298/en/House-Marley-Prepares-Late-Summer-Launch-Premium?ref=hypebot.com) to be released in August.

**BACARDI** and **Live Nation Entertainment** team up for the ["Best Shared Live" program](http://www.prnewswire.com/news-releases/bacardi-and-live-nation-entertainment-announce-best-shared-live-multi-platform-marketing-program-124365783.html?ref=hypebot.com) on multiple platforms include concert cash and Facebook modules on LiveNation.com and Ticketmaster.com.

*Hypebot contributor Clyde Smith is a freelance writer and blogger. [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) is his business writing hub and [All World Dance: World Dance News](http://www.allworlddance.com/?ref=hypebot.com) is his primary web project.*