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# Music Marketing Roundup: Pitbull, Gloria Gaynor, Blackwell + Fuller, Babe Youth, Nick Jonas & More
- URL: https://www.hypebot.com/music-marketing-news-pitbull-gloria-gaynor-blackwell-fuller-babe-youth-nick-jonas-more/
- Published: 2011-06-14T09:26:24.000Z
- Updated: 2011-06-14T09:26:24.000Z
- Description: A roundup of the the lastest promotions and deals in the world of music branding and marketing. Pitbull is gearing up for the June 21 release of Planet Pit with. Continue reading [https://www.hypebot.com/hypebot/2011/06/music-marketing-news-pitbull-gloria-gaynor-blackwell-fuller-babe-youth-nick-jona
- Author: Guest Author
- Tags: Music Marketing, Blackwell Fuller, Gloria Gaynor, music marketing, Nick Jonas, Pitbull, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8921fe2e970d-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8921fe2e970d-popup?ref=hypebot.com)

A roundup of the the lastest promotions and deals in the world of music branding and marketing.

**Pitbull** is gearing up for the June 21 release of **Planet Pit** with a wide variety of media appearances and some innovative marketing efforts including the use of [Zumba Fitness as a marketing platform](https://www.hypebot.com/zumba-fitness-pitbull-music-marketing/) and the premiere of his new single "Rain Over Me" [via SoundHound](http://www.businesswire.com/news/home/20110613005718/en/SoundHound-Solidifies-Status-Trailblazer-Mobile-Premieres-Single?ref=hypebot.com). In early May a [game app for Facebook](http://www.pitbullmusic.com/us/news/pits-new-pump-it-game-facebook?ref=hypebot.com) was released featuring the single "Give Me Everything".

- **Lands' End Canvas** and **Live Nation** are partnering on a year-long concert series, "[Backstage with Lands' End Canvas](http://www.prnewswire.com/news-releases/now-live-music-fans-can-get-backstage-with-lands-end-canvas-123356538.html?ref=hypebot.com)", with concerts at multiple **House of Blues**, Facebook opps to win Live Nation Concert Cash and special VIP events.
- **Gloria Gaynor** recently [helped launch the Pink Well Challenge](http://www.prnewswire.com/news-releases/disco-legend-gloria-gaynor-philanthropists-lester-and-sue-smith-and-200-breast-cancer-survivors-and-supporters-create-glitzy-national-cancer-survivors-day-tribute-123346743.html?ref=hypebot.com), designed to raise money for breast cancer organizations, and celebrated **National Cancer Survivors Day**.
- On Monday, **Simon Fuller** and **Chris Blackwell** [announced the creation of Blackwell Fuller, Inc.](http://www.prnewswire.com/news-releases/simon-fuller-and-chris-blackwell-launch-new-joint-venture-123746534.html?ref=hypebot.com), a company that will work with artists and content creators to do something involving "connection points" with their audiences, "new paths to market" and "iconic brands".
- Last week **Perrier** [launched "Le Club Perrier"](http://www.prnewswire.com/news-releases/perrier-quenches-creative-thirst-this-summer-rolls-out-new-interactive-online-experience-le-club-perrier-123350358.html?ref=hypebot.com) an "interactive" YouTube experience featuring video by **Nez Khammal** with a soundtrack "developed" by **Babe Youth** as a way to bring their television campaign online.
- **Quaker Chewey** and **Nick Jonas**, with some help from **Little Kids Rock**, are teaming up for the [Quaker Chewy Superstar Search](http://www.prnewswire.com/news-releases/the-quaker-chewy-superstar-mobile-recording-studio-is-hitting-the-road-to-help-quaker-chewy-and-nick-jonas-find-the-next-young-music-star-123445834.html?ref=hypebot.com) featuring the Quaker Chewy Mobile Recording Studio in a summer-long contest for young artists age 8 to 14\. The Grand Prize winner will get to "record a song produced by Nick Jonas, an online music video, a contract with Jonas Group Management and $5,000 in cash."
- **Interactive One** celebrates **Black Music Month** all June on TheUrbanDaily.com with "[It's All Black Music!](http://www.prnewswire.com/news-releases/interactive-one-presents-its-all-black-music-the-largest-multi-platform-black-music-month-celebration-sponsored-by-southwest-airlines-and-tgi-fridays-includes-exclusive-partnership-with-mobile-social-leader-foursquare-123319293.html?ref=hypebot.com)", a content series supported by **Southwestern Airlines** and **T.G.I. Friday's** with a **foursquare** Black music history geolocation tie-in.
- **Kaiser Chiefs** kicked off their campaign for "[The Future is Medieval](https://www.hypebot.com/kaiser-chiefs-introduce-the-future-is-medieval-with-a-create-your-own-campaign/)", due June 27, with a create your own digital album offering.

*Hypebot contributor *Clyde Smith* is a freelance writer and blogger. [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) is his business writing hub and [All World Dance: World Dance News](http://www.allworlddance.com/?ref=hypebot.com) is his primary web project.*