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# Music Must Compete In The “Attention Economy” says Sony Exec
- URL: https://www.hypebot.com/music-must-compete-in-the-attention-economy-says-sony-exec/
- Published: 2017-01-26T15:05:24.000Z
- Updated: 2017-01-26T15:05:24.000Z
- Description: The competition is no longer just other music. Consumers' limited time and attention spans are time is split between audio, visual and social media, points out Dorothy Hui, Sony Music. Continue reading [https://www.hypebot.com/hypebot/2017/01/music-must-compete-in-the-attention-economy-says-sony-ex
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Streaming, music, #wp, #wp-post, #Import 2026-01-21 10:13

[![short](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d258d05f970c-150wi "short")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d258d05f970c-popup?ref=hypebot.com)The competition is no longer just other music. Consumers' limited time and attention spans are time is split between audio, visual and social media, points out Dorothy Hui, Sony Music Entertainment UK’s vice president of digital.

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[![many](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0971c0de970d-300wi "many")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0971c0de970d-popup?ref=hypebot.com)

"The focus is on building audiences and engaging them. When you look at the potential of the \[streaming\] market, there’s the factor of how many people are subscribing, but each person still only has 24 hours in the day," [said](http://www.m-magazine.co.uk/news/music-industry-moving-towards-attention-economy-says-sony-exec/?ref=hypebot.com) Dorothy Hui, Sony Music Entertainment UK’s vice president of digital[ ](http://www.m-magazine.co.uk/news/music-industry-moving-towards-attention-economy-says-sony-exec/?ref=hypebot.com)speaking at the NY:LON Connect conference in London.

‘It’s an attention economy now. How are we competing for those hours in the day? I read a stat that in the UK there are eight hours and 44 minutes of multi-task attention \[per person per day\] between audio, visual and social media.""How do you grab those minutes and seconds? How do we get music into other places?’

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