> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Music Sponsorships Top $1.28 Billion In 2013
- URL: https://www.hypebot.com/music-sponsorships-top-128-billion-in-2013/
- Published: 2013-05-14T12:33:00.000Z
- Updated: 2013-05-14T12:33:00.000Z
- Description: Brands will spend $1.28 billion in 2013 to sponsor music venues, festivals and tours in North America, a 5.4% increase from 2012, according to IEG Research. That increase puts music. Continue reading [https://www.hypebot.com/hypebot/2013/05/music-sponsorships-top-128-billion-in-2013.html]
- Author: Bruce Houghton
- Tags: Live & Ticketing, Music Business, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from billkasal.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901c2b1d84970b-150wi "image from billkasal.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901c2b1d84970b-popup?ref=hypebot.com)

Brands will spend $1.28 billion in 2013 to sponsor music venues, festivals and tours in North America, a 5.4% increase from 2012, according to IEG Research. That increase puts music on par with the projected 5.5% increase in overall sponsorship spending and leads the 5.1% for the whole entertainment category.

Beer, bank and spirits are the most active non-media categories sponsoring music festivals, according to [IEG](http://www.sponsorship.com/IEGSR/2013/04/Music-Sponsorship-Spending-To-Total-$1-28-Billion.aspx?ref=hypebot.com) with Anheuser-Busch the most active company in terms of number of deals.

Brands using music to support customer loyalty  
programs is a growing trend. Citibank is leveraging the Rolling Stones by offering presale  
tickets for Citi Private Pass members, while Starwood Hotels is paired with Live Nation to offer one-of-a-kind experiences for its Starwood Preferred Guest Loyalty members.