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# Music Streamer WE7 Sold To UK Retailer Tesco For $17 Million
- URL: https://www.hypebot.com/music-streamer-we7-sold-to-uk-retailer-tesco-for-17-million/
- Published: 2012-06-15T07:05:12.000Z
- Updated: 2012-06-15T07:05:12.000Z
- Description: The world's third largest retailer, UK based Tesco has purchased a 91% stake in customized online radio service WE7 for $17 million USD. The acquisition follows Tesco's 2011 purchase of. Continue reading [https://www.hypebot.com/hypebot/2012/06/music-streamer-we7-sold-to-uk-retailer-tesco-for-17-mi
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201761581ab0a970c-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201761581ab0a970c-popup?ref=hypebot.com)

The world's third largest retailer, UK based Tesco has purchased a 91% stake in customized online radio service WE7 for $17 million USD. The acquisition follows Tesco's 2011 purchase of online movie service blinkbox. Tesco has said it will continue to acquire companies that give it a foothold in the digital entertainment market.

Founded in 2008 with funding from musician Pater Gabriel and others, We7 became an ad-supported music streaming service and download store. Steve Purdham has serves as CEO since the company's inception.

We7 has claimed 1 million UK users, but growth appears to have slowed since Spotify and others moved aggressively into the UK.

**MORE: [An interview with We7 CEO Steve Purdham](https://www.hypebot.com/the-long-tail-doesnt-exist-on-we7-surprise-or-no/)**

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