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# Music streaming is predicted to soar this summer
- URL: https://www.hypebot.com/music-streaming-is-predicted-to-soar-this-summer/
- Published: 2023-05-26T13:05:01.000Z
- Updated: 2023-05-26T13:05:05.000Z
- Description: As lifestyles shift to active mode this summer, so will time spent on listening to audio, a medium they can consume wherever they go, according to a new survey. A. Continue reading [https://www.hypebot.com/hypebot/2023/05/music-streaming-is-predicted-to-soar-this-summer.html]
- Author: Bruce Houghton
- Tags: Streaming, Music Business, music industry, Music Tech, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

As lifestyles shift to active mode this summer, so will time spent on listening to audio, a medium they can consume wherever they go, according to a new survey.

![](http://www.insideradio.com/app/Images2023/Vertonic5-23-B.jpg)

A survey by research and analytics platform [Vertonic](https://www.veritonic.com/?ref=hypebot.com) of the listening habits of 600 regular streaming audio and podcast listeners found that nearly eight in ten respondents (78%) said that they are likely to listen when they are outside this summer, with 50% listening at the beach and 65% listening during other outdoor activities.

77% said they tune into streaming music, podcasts, or music during summer road trips.

During those road trips, music streaming beats radio and podcasts: streaming audio with 72%, podcasts at 63%, and AM/FM radio at 58%.

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*