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# Music Supported Advertising: The Weeknd’s H&M Spring Icon Collection
- URL: https://www.hypebot.com/music-supported-advertising-weeknds-hm-spring-icon-collection/
- Published: 2017-03-03T10:31:33.000Z
- Updated: 2017-03-03T10:31:33.000Z
- Description: The Weeknd has partnered with H&M to design a clothing line based his personal style. The 25 piece “Spring Icons” collection was teased this week with a new commercial: "I. Continue reading [https://www.hypebot.com/hypebot/2017/03/music-supported-advertising-weeknds-hm-spring-icon-collection.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, YouTube & Video, ASAP Rocky, Bella Hadid, Bryson Tiller, Business jet, Canadians, Justin Bieber, Los Angeles, Selena Gomez, The Weeknd, Travis Scott, #wp, #wp-post, #Import 2026-01-21 10:13

[![weeknd](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d26567af970c-200wi "weeknd")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d26567af970c-popup?ref=hypebot.com)The Weeknd has partnered with H&M to design a clothing line based his personal style. The 25 piece “Spring Icons” collection was teased this week with a new commercial: "I don’t believe in icons. Or at least, I don’t look for them. I know that they’re out there, but they don’t define me." Watch: 

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