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# Music sync is a mess, a new report finds
- URL: https://www.hypebot.com/music-sync-is-a-mess-a-new-report-finds/
- Published: 2022-11-11T17:12:38.000Z
- Updated: 2022-11-11T17:12:41.000Z
- Description: A new report takes a critical look at the disjointed business of sync clearances and identifies some solutions to the challenges facing music users and creators. The music industry celebrated. Continue reading [https://www.hypebot.com/hypebot/2022/11/music-sync-is-a-mess-a-new-report-finds.html]
- Author: Bruce Houghton
- Tags: Indie Music, Major Labels, Music Business, Songwriting & Music Publishing, #wp, #wp-post, #Import 2026-01-21 09:44

A new report takes a critical look at the disjointed business of sync clearances and identifies some solutions to the challenges facing music users and creators.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2022/11/sync.png)

The music industry celebrated Kate Bush’s Stranger Things placement, and thanks to an explosion in new channels and platforms, synch revenue for recorded music alone was up 29.9% YoY in the first half of this year, according to the RIAA.

#### **But imagine how big a business music sync could be if clearing and tracking a song wasn’t such a complex mess.**

That is the focus of a new Synchtank report, which explores the challenges associated with clearing, tracking, and reporting music rights, as well as identifying some ways to improve it.

![](https://www.synchtank.com/wp-content/uploads/2022/11/Screenshot-2022-11-10-at-07.59.50.png)

#### Key study insights include:

- With **more channels and platforms in more territories**, the complexities of global licensing are causing major headaches for music users, as are the varying rules around how and where music can be used.
- A **lack of transparency around rights ownership** has made clearance much more challenging. Meanwhile, tracking large volumes of license requests and deals is a laborious process involving multiple stakeholders.
- Music users are typically using **a patchwork of tools that were not designed for these complex workflows**. An overreliance on spreadsheets and a lack of centralization are leading to inefficiencies and compliance risks.
- Tackling these challenges can be handled by **centralizing and integrating interoperable systems, streamlining clearance workflows,** and creating a single source of truth for rights and contracts across departments.

Download the full report free [here](https://www.synchtank.com/blog/complexities-and-solutions-in-music-rights-clearance/?ref=hypebot.com).

---

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*