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# Music 2.0 Marketer Skyline Innovations Launches
- URL: https://www.hypebot.com/music_20_market/
- Published: 2006-12-06T09:08:48.000Z
- Updated: 2006-12-06T09:08:48.000Z
- Description: Hypebot’s parent company Skyline Music, a national booking agency with an eclectic roster of artists including Roger McGuinn, the subdudes, Solomon Burke, Victor Wooten, George Winston and Hot Buttered Rum,. Continue reading [https://www.hypebot.com/hypebot/2006/12/music_20_market.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:10

Hypebot’s parent company [Skyline Music](http://www.skylineonline.com/?ref=hypebot.com), a national booking agency with an eclectic roster of artists including Roger McGuinn, the subdudes, Solomon Burke, Victor Wooten, George Winston and Hot[![Skyline_black_blue_low_res](https://hypebot.typepad.com/hypebot/images/skyline_black_blue_low_res.jpg "Skyline_black_blue_low_res")](http://hypebot.typepad.com/photos/uncategorized/skyline%5Fblack%5Fblue%5Flow%5Fres.jpg?ref=hypebot.com) Buttered Rum, is launching a new marketing division called **Skyline Innovations.** Created by Skyline Music President and Hypebot Editor Bruce Houghton and run by new Skyline Innovations Director Erin Smith, the company will serve to create and provide affordable, personalized marketing services to a variety of touring artists, including those not on Skyline Music’s exclusive roster.

*"We’ve been preaching the importance of* 
*promotion to artists and managers for* *years and written about how technology is* 
*changing music marketing on Hypebot ” states* 
*Houghton. “It’s time for us to put these* 
*ideas into action”.* 

(press release after the jump)

##### **FOR IMMEDIATE RELEASE** **12/05/06** 

SKYLINE MUSIC LAUNCHES NEW MARKETING DIVISION SKYLINE INNOVATIONS 

**Portsmouth,** 
**NH —** Skyline Music, a national booking agency with an eclectic roster of  
artists including Roger McGuinn, the subdudes, Solomon Burke, Victor Wooten, George  
Winston and Hot Buttered Rum, has announced the launch of a new marketing  
division called Skyline Innovations. Created by Skyline Music President Bruce Houghton and run by Skyline  
Innovations Director Erin Smith, the company will serve to create and provide affordable,  
personalized marketing services to a variety of touring artists, including  
those not on Skyline Music’s exclusive roster. 

“We’ve been preaching the importance of  
promotion to artists and managers for years and written about how technology is  
changing music marketing on our popular industry blog Hypebot ([https://www.hypebot.com](https://www.hypebot.com/)),” states  
Houghton. “It’s time for us to put these  
ideas into action”. 

Skyline Innovations will work with  
clients in a variety of areas including public relations and tour marketing as  
well as the design and creation of physical and digital marketing  
materials. A specific digital marketing  
division assists artists in their marketing efforts utilizing social networking  
sites, ringtones and inventive web sites in order to encourage the growth and  
continuity of fan relationships. 

“The old methods don’t work anymore, but  
the internet has created a multitude of new opportunities. One of our goals is to choose the avenues  
that bring tangible results and to utilize or create the most original yet  
practical ways for our clients to market their music,” says Smith. 

Skyline Innovations also offers personalized  
ticketing services unique to each artist which builds loyalty and increases web  
traffic by enabling fans to obtain priority seating at shows with lower ticket  
charges. 

Skyline Innovations will provide  
reasonably priced yet modern marketing services to artists in a way that  
stresses not only convenience, but quality. Each client is unique in all steps of the process beginning with the  
development of a plan to the final stages of implementation. “With the demise of traditional label marketing,  
more and more pressure is being put on the artist to communicate directly with  
their fans. But that can be difficult,  
expensive and time consuming,” states Smith. “Our goal is to stay affordable and  
create effective personalized services that work.”

For more information on Skyline  
Innovations or Skyline Music (http://www.skylineonline.com), please contact  
Erin Smith at (603) 501-0022 or [erin@skylineonline.com](mailto:erin@skylineonline.com). 

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