> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Musicians: Do not rely on social media to reach fans
- URL: https://www.hypebot.com/musicians-do-not-rely-on-social-media-to-connect-with-fans/
- Published: 2025-04-08T14:47:57.000Z
- Updated: 2025-04-08T14:52:16.000Z
- Description: On social media, a significant portion of your followers typically don’t see each post, with organic reach averaging around 2% to 6% of total followers. The lesson for musicians? Do not rely on social media to reach fans.
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Music Marketing, Social Media, DIY musicians, music, Music Business, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 11:15

On social media, a significant portion of your followers typically don’t see each post, with organic reach averaging around 2% to 6% of total followers. The lesson for musicians? Do not rely on social media to reach fans.

![do not rely on social media](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2023/09/social-media-5187243_640.png)

Which platforms are popular with fans also shift, as do the rules of how to reach them and the algorithms that get in the way. 5 years ago no one talked about TikTok. Now its very existence is in question.

Michael Brandvold and Jay Gilbert discuss the importance of not just relying on social media to reach your fanbase and what to do about it on the latest [Music Biz Weekly Podcast](https://youtu.be/kHXy0lDgGZk?si=Iq-edkV2kEuwaAc2&ref=hypebot.com). **Watch and learn.**

Also check out “[How to Promote Music Beyond Social Media](https://www.hypebot.com/how-to-promote-music-beyond-social-media/).”

*Bruce Houghton*

### Musicians: Do not rely on social media to reach fans

**FIND MORE FROM MUSIC BIZ WEEKLY & OTHER GREAT MUSIC BUSINESS AND INDIE MUSICIAN PODCAST EPISODES [HERE](https://www.hypebot.com/tag/podcast-music-biz/)**.