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# MVYRadio Launches “Adopt-A-Band” Initiative
- URL: https://www.hypebot.com/mvyradio_launch/
- Published: 2005-05-04T14:09:28.000Z
- Updated: 2005-05-04T14:09:28.000Z
- Description: In a move that we wish other radio stations and internet broadcast would immitate radio staion and internet stream WMVY-FM of Martha’s Vineyard, MA "will launch their new "Adopt-a-Band" initiative. Continue reading [https://www.hypebot.com/hypebot/2005/05/mvyradio_launch.html]
- Author: Bruce Houghton
- Tags: Music Marketing, Radio & Satellite, Streaming, Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 11:10

[![Fmqblogo_fp_3](https://hypebot.typepad.com/hypebot/images/fmqblogo_fp_3.jpg "Fmqblogo_fp_3")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/fmqblogo%5Ffp%5F3.jpg&ref=hypebot.com)

In a move that we wish other radio stations and internet broadcast would immitate radio staion and internet stream [WMVY-FM](http://www.mvyradio.com/?ref=hypebot.com) of Martha’s Vineyard, MA "will launch their new "Adopt-a-Band" initiative with the Canadian Folk duo Martha’s Trouble. As part of the Adopt-a-Band program, mvyradio plans to work together with the artist to create excitement about them both on-air and on their Web streams, and expose them to new listeners and potential fans," writes FMQB.com.

"Our idea to adopt a band has been brewing for awhile," says mvyradio’s

[![Wmvy_2](https://hypebot.typepad.com/hypebot/images/wmvy_2.jpg "Wmvy_2")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/wmvy%5F2.jpg&ref=hypebot.com)

Director, Worldwide Programming Barbara Dacey. "[mvyradio](http://www.mvyradio.com/?ref=hypebot.com) has always championed emerging artists and we know that this effort to get bands recognition pays off for the artist and the station…"

"WMVY plans to play Martha’s Trouble on their Internet stream and terrestrial station, make songs by Martha’s Trouble available for download, feature the band in live studio performances and send listeners to see Martha’s Trouble in concert…"