> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# My Top Music Tech Launches In 2015 – Jon Romero, Vector Management
- URL: https://www.hypebot.com/my-top-music-tech-launches-in-2015-jon-romero-vector-management/
- Published: 2015-12-17T11:25:00.000Z
- Updated: 2015-12-17T11:25:00.000Z
- Description: Between now and the end of the year we're asking some of the new music industry's best and brightest to share what they think were the most important launches in. Continue reading [https://www.hypebot.com/hypebot/2015/12/my-top-music-tech-launches-in-2015-jon-romero-vector-management.html]
- Author: Bruce Houghton
- Tags: Uncategorized, Artist, Billboard Magazine, Coachella Valley Music and Arts Festival, Creep (Radiohead song), music video, NPG Records, Prince (musician), Radiohead, Spotify, YouTube, #wp, #wp-post, #Import 2026-01-21 10:22

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08a00f4a970d-150wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08a00f4a970d-popup?ref=hypebot.com)

Between now and the end of the year we're asking some of the new music industry's best and brightest to share what they think were the **most important launches in music tech** in 2015\. Here the ultra smart **John Romero** of Vector Management weighs in.

*\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_*

*By *John Romero*, Director of Digital Marketing at Vector Management*

[![John Romero](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7fb95c8970b-150wi "John Romero")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7fb95c8970b-popup?ref=hypebot.com)

1\. Apple Music- It might not be the biggest streaming platform right now, but Apple Music brought music subscription to the masses. It’s great to have such a power house marketing this model. **2\. Periscope/Live Streaming Apps-** Live Video has been around for some time now, but these new live streaming social apps have given the power of easily broadcasting live video to the masses. Easy to use and quick to push out, artist need these types of simple to use tools to create content for their audience. **3\. Facebook Video –** Everyone's Facebook feed is exploding with auto play videos… from quick cook recipes, to video memes and hijacked viral videos from YouTube. Artist have latched onto this Facebook trend and have started creating more compelling video content for Facebook. Artist are quickly seeing the pays off with higher reach from these native forms of content.   **4\. Streaming Data Program: Pandora AMP / Spotify Fan Insight / YouTube Music Insights** – One of the best things this year was the launch of these back end data hubs for each of the big streaming service. These platforms bring a little transparency to their true reach and audience. This has helped to show the audience that artists have on each of these services and helps to focus artists on this new forms of music consumption. **5\. Tidal –** Not the most successful launch, but an important event and case study for all in the industry to look at and learn from. Mass appeal, mass audience, mass marketing does not equal a success in tech and music. We also learned that fans don’t seem to be lining up to lay down their credit card just because their favorite artist is a ‘co-founder’ or because they have exclusive content.Related articles

[![](http://i.zemanta.com/310863784_80_80.jpg)](https://www.hypebot.com/rdio-ceo-on-taylor-swift-and-the-spotify-vs-youtube-payment-conondrum/)[Rdio CEO On Taylor Swift and the Spotify vs. YouTube Payment Conondrum](https://www.hypebot.com/rdio-ceo-on-taylor-swift-and-the-spotify-vs-youtube-payment-conondrum/)

[![](http://i.zemanta.com/354446611_80_80.jpg)](http://www.musicthinktank.com/blog/taylor-swift-made-the-choice-to-not-fight-youtube.html?ref=hypebot.com)[Taylor Swift Made The Choice To Not Fight YouTube](http://www.musicthinktank.com/blog/taylor-swift-made-the-choice-to-not-fight-youtube.html?ref=hypebot.com)

[![](http://i.zemanta.com/337311931_80_80.jpg)](https://www.hypebot.com/avoiding-lawsuits-that-give-you-the-harlem-shakes/)[Avoiding Lawsuits That Give You The Harlem Shakes](https://www.hypebot.com/avoiding-lawsuits-that-give-you-the-harlem-shakes/)

[![](http://i.zemanta.com/343560860_80_80.jpg)](https://www.hypebot.com/hypebot/2015/05/jack-white-goes-online-to-defend-jay-z-and-tidal-criticize-youtube-and-free-music-.html)[Jack White Goes Online To Defend Jay Z and TIDAL, Criticize YouTube and Free Music](https://www.hypebot.com/hypebot/2015/05/jack-white-goes-online-to-defend-jay-z-and-tidal-criticize-youtube-and-free-music-.html)

[![](http://i.zemanta.com/noimg_110_80_80.jpg)](http://www.moviemint.com/most-famous-viral-video-on-youtube/?ref=hypebot.com)[Most famous Viral video on youtube](http://www.moviemint.com/most-famous-viral-video-on-youtube/?ref=hypebot.com)

[![](http://i.zemanta.com/AVEWEXmxto-4PcWPfK33_80_80.jpg)](http://www.hiscoxsmallbizblog.com/4-tips-from-pattiepie-to-drive-your-business-social-media/?ref=hypebot.com)[4 Tips from #PattiePie to drive your Business Social Media](http://www.hiscoxsmallbizblog.com/4-tips-from-pattiepie-to-drive-your-business-social-media/?ref=hypebot.com)