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# Edison Infinite Dial Study Shows Growth And Potential Of Online Media
- URL: https://www.hypebot.com/nedison-infinite-dial-study-shows-growth-and-potential-of-online-media/
- Published: 2009-04-17T05:58:25.000Z
- Updated: 2009-04-17T05:58:25.000Z
- Description: The annual Infinite Dial report from Edison Research was released yesterday. Highlights of the wide-ranging study include: Listenership at online radio grew by nearly a third last year 69 million. Continue reading [https://www.hypebot.com/hypebot/2009/04/nedison-infinite-dial-study-shows-growth-an
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 11:03

The annual Infinite Dial report from Edison Research was released yesterday. Highlights of the wide-ranging study include: 

- [![Generic_headphone_computer](http://hypebot.typepad.com/.a/6a00d83451b36c69e201156f2eb836970c-250wi "Generic_headphone_computer")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201156f2eb836970c-pi?ref=hypebot.com) Listenership at online radio grew by nearly a third last year  
  - 69 million Americans listened to online radio last month
  - variety and control given as the top reasons
  - thanks perhaps to in-office listening 35-54 year olds dominate online radio listening numbers
- Online video also saw viewership jump by a third to 69 million
- 40% of Americans over the age of 12 own and iPod or MP3 player  
- player ownership among 12-17 year olds is 71%
- Just 25% of consumers say they've purchased music onliine  
- The sales number jumps to 41% among online radio listerners
- 1/3 of Americans have a social networking profile  
- 2/3 of 12-24 year olds have profiles
- 40% with profiles visit them daily
- HD radio seems to barely be on most people's radar

Read a pdf of the full Edison presentation [here](http://www.edisonresearch.com/Infinite%20Dial%202009%20Presentation.pdf?ref=hypebot.com).