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# Neil Young’s Pono Raises $2.4 Million In 48 Hours On Kickstarter
- URL: https://www.hypebot.com/neil-youngs-pono-raisies-24-million-in-48-hours-on-kickstarter/
- Published: 2014-03-13T10:28:00.000Z
- Updated: 2014-03-13T10:28:00.000Z
- Description: Neil Young's campaign to fund Pono, a higher quality music player and download store, went live on Kickstarter on Tuesday. 48 hours later, Young had raised $2.4 million. Pono will play FLAC or ultra-high. Continue reading [https://www.hypebot.com/hypebot/2014/03/neil-youngs-pono-raisies-24-million-i
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, #wp, #wp-post, #Import 2026-01-21 10:38

[![Pono](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fcd41fff970b-250wi "Pono")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fcd41fff970b-popup?ref=hypebot.com)

Neil Young's campaign to fund Pono, a higher quality music player and download store, went live on [Kickstarter](https://www.kickstarter.com/projects/1003614822/ponomusic-where-your-soul-rediscovers-music?ref=hypebot.com) on Tuesday. 48 hours later, Young had raised $2.4 million. Pono will play FLAC or ultra-high resolution recordings (192kHz/24 bit). "The difference between a PonoMusic digital file and an mp3 is about 30 times more data from which your player reconstructs the song," according to Young. **Watch the intro video featuring an all star cast of musicians extolling the virtues on Pono.**

**[Pledge here.](https://www.kickstarter.com/projects/1003614822/ponomusic-where-your-soul-rediscovers-music?ref=hypebot.com)**

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