> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Net Radio + Social Networking = Powerful Marketing
- URL: https://www.hypebot.com/net-radio-socia/
- Published: 2008-03-18T05:47:00.000Z
- Updated: 2008-03-18T05:47:00.000Z
- Description: A new Arbitron and Edision Media Research study shows that weekly US online radio listenership has grown to 33 million for those 12+ Among web listeners, 63% have their own. Continue reading [https://www.hypebot.com/hypebot/2008/03/net-radio-socia.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

- [![Generic_headphone_computer](https://hypebot.typepad.com/hypebot/images/2008/03/18/generic_headphone_computer.gif "Generic_headphone_computer")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2008/03/18/generic%5Fheadphone%5Fcomputer.gif&ref=hypebot.com)  
A new Arbitron and Edision Media Research [study](http://www.edisonresearch.com/home/archives/2008/03/online%5Fradio%5Fre.php?ref=hypebot.com) shows that weekly US online radio listenership has grown to 33 million for those 12+
- Among web listeners, 63% have their own social networking page compared to 24% of the general 12+ population
- Reflecting just how much net radio is listened to in the office, they ranked Linked-In #2 at 24% just under MySpace’s 28%

A cost-effective new release campaign can now bypass traditional media entirely and focus on web radio, social networks and [proven to be effective](http://hypebot.typepad.com/hypebot/2008/02/blogs-more-than.html?ref=hypebot.com) music blogs.