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# New Bridge Study Shows Power Of Social Networking Hierarchy To Drive Music Sales
- URL: https://www.hypebot.com/new-bridge-study-shows-power-of-social-networking-hierarchy-to-drive-music-sales/
- Published: 2010-06-02T08:59:52.000Z
- Updated: 2010-06-02T08:59:52.000Z
- Description: Targeted Execution Nets 34% Jump In Music Sales A new Bridge Ratings study confirms what some marketers already know: not all social networks deliver the same results. There is is. Continue reading [https://www.hypebot.com/hypebot/2010/06/new-bridge-study-shows-power-of-social-networking-hierarchy-t
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

**Targeted Execution Nets 34% Jump In Music Sales**

A new Bridge Ratings study confirms what some marketers already know: not all social networks deliver the same results. There is is a hierarchy of social networks that varies by age and gender and changes over time. Understanding the social networking hierarchy can, when used strategically, yield dramatically improved results.  
[![image from www.bridgeratings.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013482cac83e970c-400wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013482cac83e970c-popup?ref=hypebot.com)

As part of the Bridge study, record label "X" compared its average weekly digital download activity on 4 mainstream acts to a 4 week social marketing campaign based on the Hierarchy marketing method. The chart shows that typically, the artists experienced inconsistent activity on a top download store. But capturing targeted consumers through the 3 most-common social media, promotions, social network conversations and other marketing techniques unrelated to file cost, boosted activity significantly. Over the 4 week test downloads increased 34% compared to the average activity. The test was conducted on a proprietary download site.

**What Is The Social Networking Hierarchy?** 

The study confirmed the impact of consistent and well-executed social network marketing and confirmed six areas that require special attention:

> **1.** Target social sites to reach a specific consumer. Not all consumers use social networking sites in the same way  
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> **2.** Laser-focused product messaging keyed to the lifestyle of the target is critical .  
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> **3**. Each consumer group and site will tolerate limited repetition of messaging.  
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> **4.** Appreciate the hierarchy through which each group travels as their social networking skills and experience increase and improve.  
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> **5.** Stagger hierarchy messaging to achieve the most effective response rates.  
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> **6.** Flight social networking campaigns.

For more info on the study as well as the preferences of specific demographics read the full Bridge Ratings Study [here](http://www.bridgeratings.com/press.05.31.10.SocialHeirarchy.htm?ref=hypebot.com).