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# New Hashtags Dos And Don’ts
- URL: https://www.hypebot.com/new-hashtags-dos-and-donts/
- Published: 2016-08-17T13:53:00.000Z
- Updated: 2016-08-17T13:53:00.000Z
- Description: Promotion via social media is a complex and ever-changing beast, with little consistency. Here we look at several dos and don'ts when it comes to marketing using hashtags, such as. Continue reading [https://www.hypebot.com/hypebot/2016/08/new-hashtags-dos-and-donts.html]
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Social Media, Best practice, Facebook, Google, Great Comet, Hashtag, Instagram, musician, Sonicbids, Twitter, #wp, #wp-post, #Import 2026-01-21 10:22

[![1](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c887c161970b-150wi "1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c887c161970b-popup?ref=hypebot.com)**Promotion via social media** is a complex and ever-changing beast, with little consistency. Here we look at several **dos and don'ts** when it comes to **marketing using hashtags**, such as where and when they should be **employed for maximum effectiveness**.

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Guest Post by **Bobby Owsinski** on [Music 3.0](http://music3point0.com/2016/08/15/hashtags-dos-donts/?ref=hypebot.com)Social media constantly evolves along with how we use it, especially for promotion. That means that the way something was used a few years ago might be different today, and that’s certainly the case with hashtags. Here are a few hashtag do’s and don’ts as they apply to promotional use today.**Do: Use hashtags on Twitter, Instagram and Vine.** These networks are built for hashtags and postings and users depend on them, especially when it comes to search.**Don’t: Use them on Facebook.** Most users don’t like them in this context, and they can actually do more harm than good.**Do: Choose your hashtags carefully.** Just because you create one doesn’t mean that anyone will use it. If it’s not relevant to you, your music, or your brand, it’s probably not worth using. **[![1 (1)](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2117690970c-320wi "1 (1)")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2117690970c-popup?ref=hypebot.com)Don’t: Over-emphasize your brand name.** Not everything has to be about your brand, music, etc.**Do: Use them in your marketing materials.** If you have strong hashtags associated with your brand, be sure to include them in all your marketing materials.**Don’t: Include them past their useful time.** Many hashtags don’t age well, so be prepared to change them as needed.**Do: Expect them to spark online conversation.** That’s what they’re there for, to improve engagement, then be able to track it.**Don’t: Expect them to do all the work.** Without great content, hashtags are useless.**Do: Use the right amount in your post.** 1 or 2 on Twitter and 11 (yes, that’s right) on Instagram.**Don’t: Use numbers alone or punctuation within a hashtag.** A combination of numbers and letters are okay, but numbers by themselves don’t work.**Do: Check for trends or alternatives.** [Hashtagify.me](http://hashtagify.me/?ref=hypebot.com) is a good choice.It’s been proven that hashtags work, with posts with the correct number and kinds of tags getting up to 5 times the engagement of one without. Use them and use them well.

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