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# New Pinterest Stats Show Why It Shouldn’t Be Ignored
- URL: https://www.hypebot.com/new-pinterest-stats-show-why-it-shouldnt-be-ignored/
- Published: 2019-03-25T14:00:00.000Z
- Updated: 2019-03-25T14:00:00.000Z
- Description: An SEC IPO filing share stats that serve as a reminder of just how popular the ‘visual search engine’ is and why it should not be ignored by any serious. Continue reading [https://www.hypebot.com/hypebot/2019/03/new-pinterest-stats-show-why-it-shouldnt-be-ignored.html]
- Author: Bruce Houghton
- Tags: Music Marketing, Music Tech, Social Media, DIY, DIY musicians, indie, music, Music Business, music industry, musician, musicians, Pinterest, #wp, #wp-post, #Import 2026-01-21 10:00

[![Pinterest](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a474061b200d-150wi "Pinterest")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a474061b200d-popup?ref=hypebot.com)An SEC IPO filing share stats that serve as a reminder of just how popular the ‘visual search engine’ is and why it should not be ignored by any serious marketer. The highlights and how to use the platform to market music:
- 265 million monthly active users
- that's up from 216 million at the end of 2017, and 160 million in 2016
- 2 billion on-site searches a month
- 43% of internet all internet users, including “80% of women ages 18-64 with children” sune the patform
- about 66% on active users are women.
- annual revenues of more than $750 million
Learn more about using Pinterest as a music marketing tool:
- [**Musician's Starter Guide To Pinterest**](https://www.hypebot.com/musicians-starter-guide-to-pinterest/)
- **[Pinterest Is Becoming A Go To Social Network For Music Fans](https://www.hypebot.com/pinterest-is-becoming-a-go-to-social-network-for-music-fans/)**
- **[Increase Your Audience Reach, Album Sales Using Pinterest](https://www.hypebot.com/increase-your-audience-reach-album-sales-using-pinterest/)**[](Musician's%20Starter Guide To Pinterest)
h/t [Music Alley](https://musically.com/2019/03/25/pinterest-ipo-filing-reveals-plenty-of-data/?ref=hypebot.com)