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# New Profits From Lyrics?
- URL: https://www.hypebot.com/new-profits-from-lyrics/
- Published: 2010-03-29T06:26:00.000Z
- Updated: 2010-03-29T06:26:00.000Z
- Description: Sony/ATV Partners With Zazzle's ArtsProject For Lyric Inspired Merchandise Initiative Can music publishers find new profits from old song lyrics? On demand merchandise provider Zazzle is partnering with Sony/ATV Music. Continue reading [https://www.hypebot.com/hypebot/2010/03/new-profits-from-lyrics
- Author: Bruce Houghton
- Tags: Songwriting & Music Publishing, #wp, #wp-post, #Import 2026-01-21 11:03

**Sony/ATV Partners With Zazzle's ArtsProject For Lyric Inspired M** **erchandise Initiative** 

[](http://hypebot.typepad.com/.a/6a00d83451b36c69e201310ff47aee970c-pi?ref=hypebot.com)[![image from media.marketwire.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201310ff47beb970c-100wi "image from media.marketwire.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201310ff47beb970c-pi?ref=hypebot.com) Can music publishers find new profits from old song lyrics? On demand  
merchandise provider Zazzle is partnering with Sony/ATV Music  
Publishing to find out. Zazzle via its ARTSPROJEKT brand will power a  
"Lyrical Inspirations Fan Merch" initiative which allows artists and  
fans to create and customize original works inspired by song titles and  
lyrics. 

With the new deal Sony/ATV joins Disney, Hallmark and Star Wars other  
major entertainment brands that utilize Zazzle's on-demand custom  
manufacturing and marketplace to monetize libraries of content with  
little upfront cost cost or risk.