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# New Research From BandsInTown Profiles Today’s Social Concertgoer
- URL: https://www.hypebot.com/new-research-from-bandsintown-profiles-todays-social-concertgoer/
- Published: 2012-08-27T13:23:41.000Z
- Updated: 2012-08-27T13:23:41.000Z
- Description: Facebook concert discovery application Bandsintown recently commissioned the research firm Insight Strategy Group to study the behavior of concertgoers nationwide and identify trends in how they kept informed of live. Continue reading [https://www.hypebot.com/hypebot/2012/08/new-research-from-bandsi
- Author: admin
- Tags: Live & Ticketing, Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:49

[![6a00d83451b36c69e2015432576c28970c-800wi](http://hypebot.typepad.com/.a/6a00d83451b36c69e20177445de362970d-200wi "6a00d83451b36c69e2015432576c28970c-800wi")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20177445de362970d-popup?ref=hypebot.com)

Facebook concert  
discovery application [Bandsintown](https://www.facebook.com/Bandsintown) recently commissioned the research  
firm [Insight Strategy Group](http://www.insightstrategygroup.com/?ref=hypebot.com) to study the behavior of concertgoers nationwide  
and identify **trends in how they kept informed of live music events**. The online  
survey polled around 1,800 music “enthusiasts” (defined as people who have paid  
to see live music in the past year) ages 16-59 that are active Internet and  
Facebook users, and the research aimed to explore musical engagements that  
uncover genre preferences, music-related behaviors and purchasing habits.

  
Taking into account both  
the social and musical aspects of attending a concert, fans were split into  
five distinct segments that reveal how bands, managers, labels and marketers  
can effectively target each one. These five segments of online live music fans  
(categorized as Super Fans, Plugged-Indies, Soloists, Dedicated Diehards, and  
Tag-Alongs) were broken down by age, gender, household income, average number  
of shows per year, average spend per show, and more.

*Click images to enlarge:*

[![Screen Shot 2012-08-27 at 9.50.45 AM](http://hypebot.typepad.com/.a/6a00d83451b36c69e20176177739d8970c-400wi "Screen Shot 2012-08-27 at 9.50.45 AM")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20176177739d8970c-popup?ref=hypebot.com)[![Screen Shot 2012-08-27 at 9.52.39 AM](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017617773b1b970c-400wi "Screen Shot 2012-08-27 at 9.52.39 AM")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017617773b1b970c-popup?ref=hypebot.com)

The most influential groups – the Super Fans and the Plugged-Indies  
– are said to be the most engaged with social media and most likely to post  
about the shows they attend. However, even the most engaged fans exhibited habits  
of wanting to *receive* show information  
rather than actively seek it out. These people prefer to receive push notifications  
such as Facebook posts, email alerts, and smartphone notifications about  
upcoming shows rather than search out that information themselves on Google, artist  
or event websites.

Not surprisingly, the more engaged fans usually buy tickets well  
in advance – 83% of Super Fans (35% at on-sale, 6% at the door) and 69% of  
Plugged-Indies. They do so generally within days of hearing about a concert. These  
target segments are also more likely to pay extra for offers that make them  
feel “special,” such as artist meet-and-greets and preferred seats, rather than  
offers that improve their convenience, such as skipping the line or  
complimentary food and beverages.

“So much of fan behavior  
is anecdotal; we thought it was high time to examine real live music fans and  
get to the bottom of what drives their decisions around concerts,” said Julien  
Mitelberg, CEO of Bandsintown. “We were surprised to find that as engaged as  
these people are online, they now rely on ‘push’ communications to find out  
about new events. Clearly, musicians and promoters need to take an active role  
to ensure fans know about shows in advance as well as provide premium options  
that these fans will pay for.”

**For the complete research findings from BandsInTown and Insight Strategy Group, click [here](http://blog.bandsintown.com/post/30135663667/bitsurvey?ref=hypebot.com).**

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*