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# New Study Examines U.S. Twitter Usage
- URL: https://www.hypebot.com/new-study-examines-us-twitter-usage/
- Published: 2010-05-03T10:09:12.000Z
- Updated: 2010-05-03T10:09:12.000Z
- Description: A new report from Edison Research/Arbitron Internet details Twitter awareness and usage of Twitter, as well as, demographics, behaviors, and preferences. Highlights of the online presentation (below): Awareness of Twitter. Continue reading [https://www.hypebot.com/hypebot/2010/05/new-study-examines-
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

A new report from Edison Research/Arbitron Internet details Twitter awareness and usage of Twitter, as well as, demographics, behaviors, and preferences. Highlights of the online presentation (below):

[![image from msn.lilianpacce.com.br](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013480572484970c-250wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013480572484970c-pi?ref=hypebot.com)

- Awareness of Twitter grew from 5% of Americans 12+ in 2008 to 87% in 2010
- Twitter still trails Facebook significantly in usage: 7% use Twitter while 41% maintain a profile on Facebook.
- Two thirds of active Twitter users access social networking via mobile
- 51% of Twitter users follow brands on social networks

[Twitter Usage in America 2010](http://vimeo.com/11358585?ref=hypebot.com) from [Tom Webster](http://vimeo.com/user2237064?ref=hypebot.com) on [Vimeo](http://vimeo.com/?ref=hypebot.com).