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# KILLER APP.: New Service Links Radio To Downloads Via Cell SMS
- URL: https://www.hypebot.com/new_service_lin/
- Published: 2006-07-07T16:39:50.000Z
- Updated: 2006-07-07T16:39:50.000Z
- Description: In what could prove to be a killer app. for broadcasters, iTunes is in talks with P1 SMS, a text-messaging system that allows listeners to instantly purchase songs they hear. Continue reading [https://www.hypebot.com/hypebot/2006/07/new_service_lin.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Radio & Satellite, #wp, #wp-post, #Import 2026-01-21 11:10

In what could prove to be a killer app. for broadcasters, iTunes is in talks with [P1 SMS](http://www.p1sms.com/?ref=hypebot.com), a text-messaging system that allows listeners to instantly purchase songs they hear on the r

[![P1_sms](https://hypebot.typepad.com/hypebot/images/p1_sms.gif "P1_sms")](http://hypebot.typepad.com/photos/uncategorized/p1%5Fsms.gif?ref=hypebot.com)

adio.

When a song comes on the radio, cell users can text a five-digit trigger word like the station’s call letters. They get back a menu related to the song like full-track downloads, ringtones, concert tickets, CDs, and soon videos. At least three companies Vibes Media, Zoove, and mSna are working with stations to establish a SMS link between the radio and the cell phone, but thus far only P1 SMS monetizes the relationship. View an online demo [here](http://www.p1sms.com/?ref=hypebot.com).

*Sources:* [Red Herring](http://www.redherring.com/article.aspx?a=17503&ref=hypebot.com), [P1 SMS](http://www.p1sms.com/?ref=hypebot.com)