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# Study Shows Shifts In Social Networking
- URL: https://www.hypebot.com/new_stidy/
- Published: 2007-04-24T05:06:00.000Z
- Updated: 2007-04-24T05:06:00.000Z
- Description: MySpace and Isobar have just released a survey that shows that social networks have caused a fundamental shift in the way younger people interact with each other and media. More. Continue reading [https://www.hypebot.com/hypebot/2007/04/new_stidy.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

MySpace and Isobar have just released a survey that shows that social networks have caused a fundamental shift in the way younger people interact with each other and media. More than 70% of  
Americans 15-34 actively use online social networks spending more than seven hours a week there and driving growth in overall time spent online.

[![Myspace](https://hypebot.typepad.com/hypebot/images/2007/04/24/myspace.jpg "Myspace")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/04/24/myspace.jpg&ref=hypebot.com)

The research also showed sites taking a stronger foothold in the primetime hours with users believing that they are enhancing existing relationships with family and friends and exploring new brand connections.

More than 40% of all social networkers said they use the sites to learn more about brands or products, and 28% said that a friend has recommended a product to them. That’s good news for music promoters who have just recently become more savvy about using MySpace, Facebook and other services to spread the word. ([more](http://home.businesswire.com/portal/site/home/?epi%5FmenuItemID=989a6827590d7dda9cdf6023a0908a0c&epi%5FmenuID=c791260db682611740b28e347a808a0c&epi%5FbaseMenuID=384979e8cc48c441ef0130f5c6908a0c&ndmViewId=news%5Fview&newsLang=en&div=-1054896837&newsId=20070423005453&ref=hypebot.com))