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# NEWS BRIEF: Beats Audio Buying MOG, 3M New iPads, VEVO Views Fall, SXSW iTunes Rumor & More.
- URL: https://www.hypebot.com/news-brief-beats-audio-buying-mog-3m-new-ipads-vevo-views-fall-sxsw-itunes-rumor-more/
- Published: 2012-03-20T07:44:00.000Z
- Updated: 2012-03-20T07:44:00.000Z
- Description: MOG is in the final stages of being sold to Beats Audio, report Business Insider and Giga OM. Mobile device maker HTC bought a 51% stake in Beats last year. Continue reading [https://www.hypebot.com/hypebot/2012/03/news-brief-beats-audio-buying-mog-3m-new-ipads-vevo-views-fall-sxsw-itunes-rumor-more
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

- **MOG is in the final stages of being sold to Beats Audio**, report [Business Insider](http://www.businessinsider.com/rumor-music-service-mog-has-been-acquired-by-beats-2012-3?ref=hypebot.com) and [Giga OM](http://musically.com/2012/03/20/htc-beats-mog-a-streaming-music-match-in-heaven/?ref=hypebot.com). Mobile device maker HTC bought a 51% stake in Beats last year and has been shopping for a music service. The three could be an effective combination
- Apple says it has sold **3 million of its new iPads** since they went on sale last Friday. Most music services and music marketers still fail to make good use of the device's potential.
- comScore stats suggest **Vevo has been losing viewers in the US**. ([Music Ally](http://musically.com/2012/03/20/comscore-stats-suggest-vevo-has-been-losing-viewers-in-the-us/?ref=hypebot.com)) Yahoo! video hits #1 again.

**MORE:**

- The Big Rumor At SXSW Music: **Apple Is Launching A Spotify-Like Service** ([SF Gate](http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/03/19/businessinsiderthe-big-rumor-at-sxs.DTL&ref=hypebot.com))
- **Universal Music** launches **division to create brand anthems**, corporate jingles. ([Brand Media](http://www.bestmediainfo.com/2012/03/universal-music-launches-division-to-create-brand-anthems-corporate-jingles/?ref=hypebot.com))
- The next **MUSIC techpitch 4.5** created in partnership with EMI Music is taking place next **Tuesday 27 March at EMI's Kensington headquarters** kicking off at 6.30pm.