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# Next Big Sound Adds Analytics For Books
- URL: https://www.hypebot.com/next-big-sounds-adds-analytics-for-books/
- Published: 2014-05-26T09:10:13.000Z
- Updated: 2014-05-26T09:10:13.000Z
- Description: The ability to expand tools and services built for the music industry to other sectors is often a key part of the pitches that music tech startups maketo investors, Music. Continue reading [https://www.hypebot.com/hypebot/2014/05/next-big-sounds-adds-analytics-for-books.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Startups & Funding, #wp, #wp-post, #Import 2026-01-21 10:38

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73dcb7516970d-115wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73dcb7516970d-popup?ref=hypebot.com)

The ability to expand tools and services built for the music industry to other sectors is often a key part of the pitches that music tech startups maketo investors, Music data analytics provider [Next Big Sound](http://www.nextbigsound.com/?ref=hypebot.com) is making that pitch a reality with the launch of Next Big Book.

Aimed at book marketers and authors, Next Big Book has been tested for the last 8 months by Macmillan. The major publisher says the new tool, “draw sales, publicity, events, social media, web traffic, and web trends data together on a daily basis.”

[![books](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd1099e7970b-200wi "books")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd1099e7970b-popup?ref=hypebot.com)

“If we can accurately measure where people are spending their time and attention,” Next Big Sound and Next Big Book founder Alex White told the[ New York Times](http://www.nytimes.com/2014/05/26/business/media/music-data-analyst-turns-sights-to-books.html?ref=hypebot.com), “we can better forecast where they will spend their money.”

One interesting early trend, is that as in music, [Wikipedia](http://www.wikipedia.org/?ref=hypebot.com) matters. “The one I couldn’t believe was the absolute overlapping correlation between traffic to an author’s Wikipedia site to book sales,” [said](http://www.nytimes.com/2014/05/26/business/media/music-data-analyst-turns-sights-to-books.html?ref=hypebot.com) Fritz Foy, Macmillan’s EVP for digital publishing and strategic technology “It is such a tight correlation that at first I thought it had to be wrong.”

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