> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Nielsen Acquires Gracenote From Tribune For $560 Million Cash To Improve Music, Media Data Measurement
- URL: https://www.hypebot.com/nielsen-acquires-gracenote-from-tribune-for-560-million-cash-to-improve-music-media-data-measurement/
- Published: 2016-12-20T09:30:26.000Z
- Updated: 2016-12-20T09:30:26.000Z
- Description: Nielsen has acquired Gracenote from Tribune in an all cash deal. For the music industry, that leaves its main source of track metadata in familiar hands and the hope of. Continue reading [https://www.hypebot.com/hypebot/2016/12/nielsen-acquires-gracenote-from-tribune-for-560-million-cash-to-improve-
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Apple Inc., Apple TV, AT&T, BMW, CBS Corporation, Comcast, DirecTV, Google, Internet service provider, IOS, music industry, Sling TV, Sony, The Walt Disney Company, Time Warner, #wp, #wp-post, #Import 2026-01-21 10:13

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d248c078970c-150wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d248c078970c-popup?ref=hypebot.com)**Nielsen has acquired Gracenote** from Tribune in an all cash deal. For the music industry, that leaves its **main source of track metadata** in familiar hands and the hope of **improved tracking** across new and emerging platforms globally.

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

[![image from web.tunecore.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8befcc7970b-400wi "image from web.tunecore.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8befcc7970b-popup?ref=hypebot.com)Tribune Media (NYSE: [TRCO](http://studio-5.financialcontent.com/prnews?Page=Quote&Ticker=TRCO&ref=hypebot.com "TRCO")) is selling Gracenote to Nielsen Company (NYSE: [NLSN](http://studio-5.financialcontent.com/prnews?Page=Quote&Ticker=NLSN&ref=hypebot.com "NLSN")) for $560 million in cash.Gracenote supplies metadata on more than 200 million songs and 12 million movies and TV episodes to Apple, Comcast, DirecTV, Sony, Amazon and others including auto manufacturers Ford, Toyota, BMW and Tesla.Gracenote is also know for it automatic content recognition technology, which Nielsen will use to better measure consumer media consumption, particularly across new and emerging platforms. “Gracenote’s metadata and content-recognition technology fuels the interfaces of the major video, music and in-car infotainment systems that consumers engage with every day,” Karthik Rao, president of expanded verticals for Nielsen, said in a statement. “This acquisition provides Nielsen with a significant asset in our mission of measuring and understanding consumer behavior.”A Premium PriceNielson's purchase comes at a premium. Tribune acquired Gracenote for $170 million in 2013, adding film data provider Baseline for $50 million in 2014, and sports data firm SportsDirect for $54 million in 2015\.  Tribune Media will retain its ownership of the business-to-consumer websites, [Covers.com](http://covers.com/?ref=hypebot.com) and [ProSportsDaily.com](http://prosportsdaily.com/?ref=hypebot.com). The sale is expected to close during the first quarter of 2017.

Related articles

[![](http://i.zemanta.com/374759824_80_80.jpg)](http://www.musicthinktank.com/blog/seo-keyword-research-for-musicians.html?ref=hypebot.com)[SEO Keyword Research For Musicians](http://www.musicthinktank.com/blog/seo-keyword-research-for-musicians.html?ref=hypebot.com)

[![](http://i.zemanta.com/333558066_80_80.jpg)](https://www.hypebot.com/ex-live-nation-labs-warners-exec-ethan-kaplan-joins-gracenote-as-svp-music/)[Ex Live Nation Labs, Warners Exec Ethan Kaplan Joins Gracenote As SVP Music](https://www.hypebot.com/ex-live-nation-labs-warners-exec-ethan-kaplan-joins-gracenote-as-svp-music/)

[![](http://i.zemanta.com/376411727_80_80.jpg)](http://investorplace.com/2016/12/att-inc-t-stock-dividend-king-that-will-never-fall/?ref=hypebot.com)[Why AT&T Inc. (T) Stock Is a Dividend King That Will Never Fall](http://investorplace.com/2016/12/att-inc-t-stock-dividend-king-that-will-never-fall/?ref=hypebot.com)

[![](http://i.zemanta.com/376309608_80_80.jpg)](http://www.dslreports.com/shownews/Comcast-CFO-Says-Companys-Cooking-Up-Streaming-TV-Service-138493?ref=hypebot.com)[Comcast CFO Says Company's Cooking Up Streaming TV Service –](http://www.dslreports.com/shownews/Comcast-CFO-Says-Companys-Cooking-Up-Streaming-TV-Service-138493?ref=hypebot.com)