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# Nielson Social Media Survey: Facebook Dominates Time Online, Tumblr & Mobile Use Exploding
- URL: https://www.hypebot.com/nielson-social-media-survey-facebook-dominates-time-online-tumblr-mobile-use-exploding/
- Published: 2011-09-13T12:00:00.000Z
- Updated: 2011-09-13T12:00:00.000Z
- Description: The new Nielson Social Media Report shows again the growing dominance of social networks in general and Facebook in particular. Highlights of “State of the Media: The Social Media Report". Continue reading [https://www.hypebot.com/hypebot/2011/09/nielson-social-media-survey-facebook-dominates-time-
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8b853c80970d-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8b853c80970d-popup?ref=hypebot.com)

The new Nielson Social Media Report shows again the growing dominance of social networks in general and Facebook in particular. Highlights of “[State of the Media: The Social Media Report](http://blog.nielsen.com/nielsenwire/online%5Fmobile/social-media-report-spending-time-money-and-going-mobile/?ref=hypebot.com)" (Charts after the jump below.:

- Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet
- At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
- Tumblr is an emerging player in social media, nearly tripling its audience from a year ago

**MORE:**

- Nearly 40% of social media users access social media content from their mobile phone
- Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
- 70% of active online adult social networkers shop online, 12% more likely than the average adult Internet user
- Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60% of active Internet users.

[![image from static5.businessinsider.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8b853882970d-450wi "image from static5.businessinsider.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8b853882970d-popup?ref=hypebot.com)   
via [Business Insider](http://www.businessinsider.com/chart-of-the-day-facebook-time-2011-9?ref=hypebot.com)

[![image from blog.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201539191a14c970b-450wi "image from blog.nielsen.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201539191a14c970b-popup?ref=hypebot.com)   
via [Nielson ](http://blog.nielsen.com/nielsenwire/online%5Fmobile/social-media-report-spending-time-money-and-going-mobile/?ref=hypebot.com)

(click all images to enlarge)