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# Nielson Study: Adult Women Love Music Sites
- URL: https://www.hypebot.com/nielson-study-adult-women-love-music-sites/
- Published: 2009-10-13T03:27:00.000Z
- Updated: 2009-10-13T03:27:00.000Z
- Description: Think that music is a man's world? As it has in many other ways, the internet is leveling the playing field, at least for female fans. A new Nielson NetView. Continue reading [https://www.hypebot.com/hypebot/2009/10/nielson-study-adult-women-love-music-sites.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

[![image from homepages.wmich.edu](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a635d98a970c-120wi "image from homepages.wmich.edu")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a635d98a970c-pi?ref=hypebot.com) Think that music is a man's world? As it has in many other ways, the internet is leveling the playing field, at least for female fans. A new Nielson NetView study showed that in August, women made up 56.1% of the traffic to music sites or 42.5 million unique female visitors.

The female traffic is not just teenage girls scouring sites for the latest on the Jonas Brothers. Women 35-60 make up about 1/3 of visitors to music sites; with women ages 35-49 making up the largest group. More than 14.5 million women within that demo visited online music sites in August or 19.2% of all male or female visitors to music sites during the month.

**Women Want To Learn Not Listen** 

Less than a fifth (15.6%) of U.S. females 18 or older said they purchased music online within the past six months. Another 16% said they bought a music offline during the same span, per Nielsen@Plan Fall 2009 Survey. Only slightly more than 8% of women watched or listened to music online. 

Traditional music sites dominate visits buy women. The top two sites visited by women for the month of August were: AOL Music (11.8 million unique visitors) and Yahoo Music (9.9 million). MSN Music was a distant third with a unique audience of 3.9 million.