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# Nimbit Shares Mighty Mighty Bosstones Case Study
- URL: https://www.hypebot.com/nimbit-shares-mighty-mighty-bosstones-case-study/
- Published: 2010-02-09T07:50:00.000Z
- Updated: 2010-02-09T07:50:00.000Z
- Description: Formed in 1983, the Mighty Mighty Bosstones are often credited with the creation of the ska-core genre, a form of music that mixes elements of third wave ska and hardcore. Continue reading [https://www.hypebot.com/hypebot/2010/02/nimbit-shares-mighty-mighty-bosstones-case-study.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

[![image from www.100xr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20128777d8beb970c-120wi "image from www.100xr.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20128777d8beb970c-pi?ref=hypebot.com) Formed in 1983, the **[Mighty Mighty Bosstones](http://www.bosstonesmusic.com/?ref=hypebot.com)** are often credited with the creation of the ska-core genre, a form of music that mixes elements of third wave ska and hardcore punk. The band released seven full-length albums, three EPs and a live album while touring continuously before their announcement of a hiatus in December 2003\. They reunited in the fall of 2007 and performed at Cambridge’s Middle East club.

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a87b0cdc970b-120wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a87b0cdc970b-pi?ref=hypebot.com) At the beginning of this project, the Bosstones had no fan database, an inactive (fan run) Facebook page, and had not released an album in seven years. As part of a relaunch campaign, the band partnered with direct to fan music marketing and sales platform provider **[Nimbit](http://nimbit.com/?ref=hypebot.com)**.

**The Campaign Goals:**

- Recapture fans and build contact database[![Bosstonesbundle](http://hypebot.typepad.com/.a/6a00d83451b36c69e20128777d8fbe970c-200wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20128777d8fbe970c-pi?ref=hypebot.com)
- Sell 500 VIP ticket bundles
- Market new album release to U.S. fanbase, sell 10,000 units
- Create a basis for future touring, merchandising, and promotion
- Sell out venue for Hometown Throwdown concert series

**The Strategy:**

- **Step 1 – (re)Engage Fans:** Create multiple entry points for fans to receive free MMB tracks in exchange for offering new/updated contact info. Provide opportunity to join "VIP" list with exclusive access to pre-sale Hometown Throwdown tickets.
- **Step 2 – Reasons to buy:** Place pre-sale bundles (including tickets and merch) in VIP-only storefront on MMB’s new website. Bundles have multiple offers/price points: single ticket, ticket plus CD & vinyl, ticket to 3 shows plus CD & vinyl, t-shirt plus CD & vinyl.

**The Results:**

- 600 VIP ticket/album bundles sold in 25 min. from MMB’s website. Average price: $40.00
- 2,800 fans redeemed promotional codes for free music
- 7,000 new Facebook fans added (100% increase)
- 5,000 new contacts added to fan list including sales and demographic info
- 4,000+ units sold of new album

**Timeline:**

> **October 2009**

- Start promoting via Facebook, MySpace and website, offering free track of a new song, and teasing the new album.
- Use redemption codes to track three different giveaway campaigns (via email and download cards).
- Start recapturing fan contacts through website and Facebook.
- Set up VIP offer to hard core fans for special presale bundle of new album with ticket to upcoming holiday shows in Boston ($50-$100 price point).
- Oct 31 (Midnight) – Message sent to “VIP” list. Ticket presale bundles up for sale on website for three Hometown Throwdown shows.

> **November 2009**

- Nov 1st – General ticket sales for HOB shows go on sale.
- Public pre-sale of new album available at website and on Facebook MyStore.
- Added a 4th show after original three sell out, blast to email list and Facebook.

> **December 2009**

- New album ships to major retail outlets.
- Special bundles with vinyl album offered exclusively on website.
- Appearance on Jimmy Kimmel live.
- Shows at House of Blues and Middle East in Boston. Over 8,000 people attend.

**Nimbit Platform tools used:**

> Nimbit MyStore for Facebook, nimbitSkin storefront, download cards, promo codes, redemption widget, print and manufacturing services, nimbitRetail+ account ($20/month)