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# NIN’s Reznor Blasts Radiohead, Launches “Ghosts” Video Fest
- URL: https://www.hypebot.com/nins-reznor-bla/
- Published: 2008-03-14T04:19:00.000Z
- Updated: 2008-03-14T04:19:00.000Z
- Description: In an interview with ABC, Nine Inch Nails’ Trent Reznor question the manner and motives of the recent Radiohead pay what you want self-release. "I think the way they parlayed. Continue reading [https://www.hypebot.com/hypebot/2008/03/nins-reznor-bla.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

[![Nin](https://hypebot.typepad.com/hypebot/images/2008/03/14/nin.jpg "Nin")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2008/03/14/nin.jpg&ref=hypebot.com)

  
In an interview with ABC, Nine Inch Nails’ Trent Reznor question the manner and motives of the recent Radiohead pay what you want self-release. "I think the way they parlayed it into a marketing gimmick has certainly been shrewd," he told ABC’. "But if you look at what they did, though, it was very much a bait and switch to get you to pay for a MySpace-quality stream as a way to promote a very traditional record sale."

"There’s nothing wrong with that – but I don’t see that as a big revolution they’re kinda getting credit for…What they did right: they surprised the world with a new record, and it was available digitally first. What they did wrong: by making it such a low quality thing, not even including artwork… to me that feels insincere." Reznor’s criticisms would be seen as arrogant if hadn’t just come of one week sales of $1.6 million on his own self-release. (that story [here](http://hypebot.typepad.com/hypebot/2008/03/reznor-rakes-in.html?ref=hypebot.com)).

He is also taking the new release *Ghosts* into the "visual realm" with a YouTube channel and online showing of fan created videos inspired by the release. Here’s Reznor’s introduction: