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# Noah Wall Combines Art & Technology For Manhattan Musical Scavenger Hunt
- URL: https://www.hypebot.com/noah-wall-combines-art-technology-in-scavenger-hunt-for-heloise-release/
- Published: 2011-10-12T10:00:00.000Z
- Updated: 2011-10-12T10:00:00.000Z
- Description: Noah Wall celebrated the release of his album HÈLOÏSE on LP and cassette with a scavenger hunt in Manhattan. The relatively modest concept was amplified by the web and media. Continue reading [https://www.hypebot.com/hypebot/2011/10/noah-wall-combines-art-technology-in-scavenger-hunt-for-heloise-rel
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Marketing, HÈLOÏSE, noah wall, #wp, #wp-post, #Import 2026-01-21 10:55

[![Noah-wall-heloise](http://hypebot.typepad.com/.a/6a00d83451b36c69e201543611643a970c-200wi "Noah-wall-heloise")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201543611643a970c-popup?ref=hypebot.com)

****Noah Wall celebrated the release of his album HÈLOÏSE on LP and cassette with a scavenger hunt in Manhattan. The relatively modest concept was amplified by the web and media coverage giving his release a much higher visibility than might otherwise be expected. It's an interesting example of using the web to revisit a fairly established idea, the artistic scavenger hunt, and giving it a fresh look by presenting it in a different context.**

  
**[Hèloïse](http://soundcloud.com/noahwall/sets/h-lo-se-1?ref=hypebot.com) by [Noah Wall](http://soundcloud.com/noahwall?ref=hypebot.com)**

Electronic musician **Noah Wall** recently released the album [HÈLOÏSE](http://noahwall.com/album/h-lo-se?ref=hypebot.com) which is also currently [available on SoundCloud](http://soundcloud.com/noahwall/sets/h-lo-se-1/?ref=hypebot.com).

Wall chose to promote the release with what might seem like an extremely local project.   **He [created a scavenger hunt](http://www.wired.com/underwire/2011/10/noah-wall-heloise-scavenger-hunt?ref=hypebot.com)** with old-school artistic packets containing his album and arranged them around Manhattan in a pattern that spelled out the word "Hèloïse" on Google Maps. The scavenger hunt project is called [38 FIGURES IN HIDING!](http://38figuresinhiding.com/?ref=hypebot.com) and I find it evocative of a wide range of late 20th Century visual art with a personal D.I.Y. aesthetic.

The combination of the homemade art packets and Google Maps updates a pre-Web approach to art making. In a sense, it could be said to be an example of **[changing the context](https://www.hypebot.com/you-dont-have-to-be-lady-gaga-to-catch-attention-like-the-gourds-or-the-chemical-brothers/) for artistic ideas** to give them a fresh look.

In the process, Wall managed to get some **[coverage from Wired](http://www.wired.com/underwire/2011/10/noah-wall-heloise-scavenger-hunt?ref=hypebot.com)** that was picked up by a variety of web publications that he might not otherwise have generated for his release. So it's also an example of how expanding one's art into other realms can provide **a marketing boost without having to be approached as a form of marketing.**

*Hypebot contributor *Clyde Smith* is a freelance writer and blogger. He blogs about web business models at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and the world of dance at [All World Dance](http://www.allworlddance.com/?ref=hypebot.com). To suggest music services and related topics for review at Hypebot, please contact:*

clyde(at)fluxresearch(dot)com

.