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# Nokia VP Says iTunes Radio Launch Will Increase Consumer Interest In All Music Streaming
- URL: https://www.hypebot.com/nokia-vp-says-itunes-radio-launch-will-increase-consumer-interest-in-all-music-streaming/
- Published: 2013-09-16T07:54:38.000Z
- Updated: 2013-09-16T07:54:38.000Z
- Description: Just ahead of Wednesday's launch of iTunes Radio, the head of Nokia's music effort has stated that Apple's entry is likely to increase consumer interest in all msuic streaming. "It's good. Continue reading [https://www.hypebot.com/hypebot/2013/09/nokia-vp-says-itunes-radio-launch-will-increase-consu
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Apple, China, Facebook, India, iTunes, Nokia, Nokia Lumia, Twitter, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from img.allvoices.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019aff6cfe77970d-200wi "image from img.allvoices.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019aff6cfe77970d-popup?ref=hypebot.com)

Just ahead of Wednesday's launch of iTunes Radio, the head of Nokia's music effort has stated that Apple's entry is likely to increase consumer interest in all msuic streaming. "It's good to see the launch of Apple's radio service," Nokia Entertainment's vice president Jyrki Rosenberg said in a statement. "iTunes Radio joining the space can only help drive awareness and uptake of music streaming. The momentum in the market is really building."

The full statement:

[![image from cdn.conversations.nokia.com.s3.amazonaws.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019aff644c3b970c-150wi "image from cdn.conversations.nokia.com.s3.amazonaws.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019aff644c3b970c-popup?ref=hypebot.com)

"It's good to see the launch of Apple's radio service,   
  
We firmly believe that personalised streaming services, such as our own Nokia Mix Radio, are the future of music discovery. Nokia Mix Radio has been offering an ad-free, offline enabled, global music streaming service on Nokia Lumia devices for a couple of years now."   
  
We have launched in 28 countries as diverse as China, India and the US, and consumer reaction has been very positive, especially regarding the quality and simplicity of the service we offer.  
  
Millions of listeners around the world are responding really well to the breadth and depth of our catalog of global and local music. They appreciate the quality of the thousands of curated mixes and key features such as offline playback, which means they can enjoy uninterrupted music when not connected to their network.   
  
iTunes Radio joining the space can only help drive awareness and uptake of music streaming. The momentum in the market is really building."  
  
Read more: [http://www.digitalspy.com/tech/news/a514355/nokia-apples-itunes-radio-is-good-to-see.html#ixzz2etVfEFbR](http://www.digitalspy.com/tech/news/a514355/nokia-apples-itunes-radio-is-good-to-see.html?ref=hypebot.com#ixzz2etVfEFbR)   
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