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# Promo Case Study Of Indie Alt-Rocker’s Nothing’s ‘Tired Of Tomorrow’
- URL: https://www.hypebot.com/nothings-tired-of-tomorrow-a-promo-case-study/
- Published: 2016-07-26T10:01:27.000Z
- Updated: 2016-07-26T10:01:27.000Z
- Description: Here we look a promotional case study done on the band Nothing, as they worked to promote the release of their sophomore album through close participatory fan interaction and clever. Continue reading [https://www.hypebot.com/hypebot/2016/07/nothings-tired-of-tomorrow-a-promo-case-study.html]
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Social Media, album, Billboard Magazine, Facebook, Instagram, New York City, Philadelphia, Relapse Records, San Diego, San Francisco, YouTube, #wp, #wp-post, #Import 2026-01-21 10:22

[![2](https://a2.typepad.com/6a016766638dee970b01b7c87e0492970b-150wi "2")](http://a2.typepad.com/6a016766638dee970b01b7c87e0492970b-popup?ref=hypebot.com)Here we look a promotional **case study** done on the band **Nothing**, as they worked to **promote the release** of their sophomore album through **close participatory fan interaction** and **clever social media tactics**.

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Guest Post by **Chris Calabrese** on **[The Orchard](http://www.theorchard.com/splash/?ref=hypebot.com)**'s [The Daily Rind](http://www.dailyrindblog.com/case-study-nothing-tired-of-tomorrow/?ref=hypebot.com)**GOALS**[Nothing](https://www.facebook.com/BANDOFNOTHING/) is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio release, *[Tired of Tomorrow](http://radi.al/NothingTiredOfTomorrow?Track=DailyRind&ref=hypebot.com)* \[[Relapse Records](http://www.relapse.com/?ref=hypebot.com)\]. Through social media tactics that emphasize pop culture and internet trends, our campaign was based on giving dedicated fans something they can participate in, share and interact with.**TACTICS**We took multiple steps to boost fan interaction and attract new followers on social media*.* Firstly, Relapse created a meme generator which allowed fans to customize their own “TIRED OF \_\_\_\_\_\_\_” memes and [share them](http://dailyrindblog.com/ChrisC/tiredofkale.png?ref=hypebot.com) across social platforms. We helped moderate and maintain this website and used the fan-generated content to fuel social engagement on social profiles.We also worked with Relapse to create a Friday the 13th tattoo promotion to give fans a chance to get Nothing[tattoos](http://dailyrindblog.com/ChrisC/NothingTattooSheet.jpg?ref=hypebot.com) in parlors all over the country. To increase awareness for the promotion, we designed and launched specific, geotargeted *Tired of Tomorrow* [snapchat filters](http://www.dailyrindblog.com/wp-content/uploads/2016/06/Screen-Shot-2016-05-13-at-5.14.05-PM.png?ref=hypebot.com), up at all participating shops. A slew of excited fans posted and shared photos of [their ink](http://dailyrindblog.com/ChrisC/NothingTattoo.png?ref=hypebot.com).Finally, we established college marketing campaigns across the country, with physical promotion (posters, stickers, stress-pill balls, etc.) on campus and in bars/tattoo parlors. We helped moderate and maintain the band’s website and used fan-generated content to fuel social engagement on social profiles. And our team filmed over 90 minutes of video, including track commentary, general interview material and even a game of [Scattergories](https://www.youtube.com/watch?v=EzLRgcZN21c&ref=hypebot.com) to generate hype for the release.**RESULTS**
- Tired of Tomorrow debuted at #1 on Billboard’s Heatseeker Chart, #8 on the Independent Albums chart, #15 on the Rock Albums chart.
- Facebook likes rose 24%, Twitter followers grew 21% and Instagram followers up 30%.
- Spotify activity rose nearly 50%.
**FOR YOUR VIEWING PLEASURE**

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