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# Now HitPiece is trying to recruit artists BEFORE they release their NFT
- URL: https://www.hypebot.com/now-hitpiece-is-trying-to-recruit-artists-before-they-release-their-nft/
- Published: 2022-02-23T16:40:00.000Z
- Updated: 2022-02-23T16:22:25.000Z
- Description: After launching what the RIAA called “little more than a scam operation” that minted and sold music NFT without permission, startup Hit Piece is hoping to sign artists to legitimate. Continue reading [https://www.hypebot.com/hypebot/2022/02/now-hitpiece-is-trying-to-recruit-artists-before-they-relea
- Author: Bruce Houghton
- Tags: Music Tech, NFTs, DAO, Web3, Crypto, DIY musicians, music, Music Business, music industry, musician, musicians, musicNFT, #wp, #wp-post, #Import 2026-01-21 09:48

After launching what the RIAA called “little more than a scam operation” that minted and sold music NFT without permission, startup Hit Piece is hoping to sign artists to legitimate deals.

[HitPiece.com](https://t.co/nyC4qrX6St?ref=hypebot.com) took its site down “temporarily” after artist outrage over their issuing of unauthorized NFTs. It reads only: “We Started The Conversation And We’re Listening.”

Now co-founder Rory Felton tells [Billboard](https://www.billboard.com/pro/hitpiece-artists-email-new-attorney/?ref=hypebot.com) that the company is now reaching out to artists team directly and hired Gary Greenstein of Wilson Sonsini Goodrich & Rosati “to represent the company in discussions with rights owners and to advise HitPiece on legal matters.”

It’s hard to imagine any artist signing on after such a controversial and balantayl illegal launch, unless of course there is a big advance check attached.

### MORE: [RIAA goes after music NFT scammers HitPiece](https://www.hypebot.com/riaa-goes-after-nft-scammers-hitpiece/)

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*