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# NY Times Looks At New Music Business
- URL: https://www.hypebot.com/ny_times_looks_/
- Published: 2007-03-28T03:08:26.000Z
- Updated: 2007-03-28T03:08:26.000Z
- Description: “You have to create an almost hysterical pace to find hits to sell as digital downloads and ring tones that everybody’s going to want. It’s scary.” – former Atlantic President. Continue reading [https://www.hypebot.com/hypebot/2007/03/ny_times_looks_.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Major Labels, Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

**“You have to create an almost hysterical pace to find hits to sell as digital downloads and ring tones that everybody’s going to want. It’s scary.”** 

  
– former Atlantic President and artist manager Ron Shapiro  
  
[more](http://www.nytimes.com/2007/03/26/business/media/26music.html?pagewanted=2&%5Fr=1&ref=hypebot.com)