> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # Odd Future Joins The Pop-Up Store Craze - URL: https://www.hypebot.com/odd-future-joins-the-pop-up-store-craze/ - Published: 2012-01-23T09:37:57.000Z - Updated: 2012-01-23T09:37:57.000Z - Description: News that Odd Future are planning pop-up stores while on tour is the latest in a growing range of such temporary retail shops, many of which have been developed for. Continue reading [https://www.hypebot.com/hypebot/2012/01/odd-future-joins-the-pop-up-store-craze.html] - Author: Guest Author - Tags: Music Marketing, Vinyl, Cassettes & Retail, odd future, pop-up shops, pop-up stores, #wp, #wp-post, #Import 2026-01-21 10:55 [![Watch-the-throne-popup-via-bigredrobot](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016760ef36ff970b-200wi "Watch-the-throne-popup-via-bigredrobot")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016760ef36ff970b-popup?ref=hypebot.com) News that **Odd Future** are planning **pop-up stores** while on tour is the latest in a growing range of such temporary retail shops, many of which have been developed for music events. Though some may consider this a trend, pop-stores or shops are now well-established and could be thought of as an option for taking the **merch table** to another level at a time when music merch is become more important than ever to working musicians. I initially hoped the news about Odd Future's pop-up stores on their upcoming tour (dates and locations to be announced) would be reasonably interesting but all I can find so far are one-line references and coverage of their [LA store](http://www.thefader.com/2011/11/25/odd-futures-la-pop-up-shop-opens-today/?ref=hypebot.com) which was scheduled to be up for a month for the Christmas season. I would have posted [this video](http://www.youtube.com/watch?v=u1ODbHLFgXA&ref=hypebot.com) but it just shows some art on the outside entry and then some horsing around in the stockroom with not much about the shop. I guess that's typical for Odd Future but it's getting sort of boring unless you're in the cult. Pop-up stores have been around long enough that calling them a trend is inappropriate. Online pop-stores are also appearing, for example, Target is developing [The Shops at Target](http://www.brandchannel.com/home/post/2012/01/18/Target-In-Store-Boutiques-011812.aspx?ref=hypebot.com) as 6 week pop-ups that are both in-store and online. The development of online pop-up stores is an interesting flip of the concept from local and limited to global and accessible though [Brit's Pop-Up Shop](http://store.britneyspears.com/?ref=hypebot.com), a permanent site featuring flash sales for Britney Spears merchandise, stretches the concept a bit far. **Here are some music-related pop-up stores from 2011 that offer some useful examples of the possibilities:** **[Treasure Island Pop-Up Shop](http://www.treasureislandfestival.com/2011/treasure-island-pop-up-shop/?ref=hypebot.com)** Treasure Island Music Festival expanded the idea of the pop-up shop beyond merchandise to include tickets sales (no service charge), a related photo exhibit and a series of events the weekend prior to the festival. **[Watch The Throne Pop-Up Shop](http://www.mtv.com/news/articles/1668951/watch-the-throne-pop-up-store-new-york.jhtml?ref=hypebot.com)** Jay-Z and Kanye West's album, "Watch The Throne," got its own pop-up shop to celebrate its release. In addition to album sales, the reconfigured Maybach from Spike Jonez' [video for "Otis"](http://www.youtube.com/watch?v=BoEKWtgJQAU&ob=av3e&ref=hypebot.com) was on display. **[Tikva Records: Pop-Up Jewish Record Store](http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/11/28/DD071M4GM1.DTL&ref=hypebot.com)** Though the previous two examples promoted an event and a record release respectively, Tivka Records was a month-long installation in an art gallery by a member of the Idelsohn Society for Musical Preservation. It included Jewish music experts to discuss the vinyl on hand, a remix station allowing attendees to post their creations on Facebook and even a "10-seat movie theater screening restored Jewish musicals." Pop-up stores offer an interesting way to turn the classic merch table into an event. Please share additional examples of your favorite pop-up stores in the comments. **More at Business Insider:** [18 Amazing Pop-Up Stores That Stopped Shoppers In Their Tracks](http://www.businessinsider.com/17-most-creative-pop-up-stores?op=1&ref=hypebot.com) *Hypebot Features Writer Clyde Smith maintains his freelance writing hub at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and music industry resources at [Music Biz Blogs](http://www.musicbizblogs.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:* clyde(at)fluxresearch(dot)com .