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# Oh Wouldn’t It Be Nice? Brian Wilson + USAToday
- URL: https://www.hypebot.com/oh-wouldnt-it-b/
- Published: 2008-08-20T06:34:19.000Z
- Updated: 2008-08-20T06:34:19.000Z
- Description: Capitol Records is partnering with Gannett for the exclusive premiere of Brian Wilson’s new album "That Lucky Old Sun" from 8/22 to 9/1. More than 50 Gannett newspaper and TV. Continue reading [https://www.hypebot.com/hypebot/2008/08/oh-wouldnt-it-b.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

[![Beach_boys_2](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/08/20/beach_boys_2.jpg "Beach_boys_2")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/08/20/beach%5Fboys%5F2.jpg)

  
Capitol Records is partnering with Gannett for the exclusive premiere of Brian Wilson’s new album "That Lucky Old Sun" from 8/22 to 9/1\. More than 50 Gannett newspaper and TV station websites including USAToday will offer full streaming audio of Wilson’s album before its September 2 release. The player will link to Amazon to pre-order the CD, limited edition CD/DVD and digital album.

While it is common for artists to offer promo pre-release web streaming, it’s a unique arrangement to stream an album on newspaper and TV websites. For Gannett, it’s an opportunity to deliver new music from a respected artist familiar to its core older news audience. Markets were chosen because of size or market, because they have a large Brian Wilson fan base.