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# OK Go App Turns Fans Into Human Etch A Sketch [VIDEO]
- URL: https://www.hypebot.com/ok-go-app-turns-fans-into-human-etch-a-sketch-video/
- Published: 2011-02-17T12:00:00.000Z
- Updated: 2011-02-17T12:00:00.000Z
- Description: With backing from Range Rover, OK Go have released a free iPhone app as part of a "global GPS art project" and crowdsourced "celebratory video." Turning fans into a human. Continue reading [https://www.hypebot.com/hypebot/2011/02/ok-go-app-turns-fans-into-human-etch-a-sketch-video.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.thedailygreen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5f47cfb0970c-200wi "image from www.thedailygreen.com")](http://www.thedailygreen.com/cm/thedailygreen/images/4i/etch-a-sketch-costume-lg.jpg?ref=hypebot.com) With backing from Range Rover, **OK Go** have released a [free iPhone app](http://itunes.apple.com/us/app/range-rover-pulse-of-the-city/id398471586?mt=8&ref=hypebot.com) as part of a "global GPS art project" and crowdsourced "celebratory video." Turning fans into a human [Etch A Sketch](http://www.etch-a-sketch.com/?ref=hypebot.com) is just the latest twist in OK Go's viral journey, with funding now coming from corporate sponsors rather than a major label. **Watch the video:**

It started with quirky **YouTube** videos, but now free of **EMI**'s constraints and timetable, **Damain Kulash** and his band are free to go wherever imagination and opportunity takes them. Like **Imogen Heap**, who I [interviewed with Kulash](https://www.hypebot.com/hypebot/2011/01/video-my-midem-panel-with-imogen-heap-ok-gos-damian-kulash-.html) on stage at Midem last month, they are part of a new breed of artists who don't see fan interaction and social media as just marketing tools, but rather as an essential part of their creative process.