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# OK GO, A Bathroom, You Tube & Viral Marketing
- URL: https://www.hypebot.com/ok_go_a_bathroo/
- Published: 2006-09-05T05:19:00.000Z
- Updated: 2006-09-05T05:19:00.000Z
- Description: Soon our entire lives will be televised. Much has been made in the blogosphere of OK GO’s clever use of new media and viral marketing. Rightfully so, as witnessed by. Continue reading [https://www.hypebot.com/hypebot/2006/09/ok_go_a_bathroo.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:10

**Soon our entire lives will be televised.** Much has been made in the blogosphere of **OK GO’s** clever use of new media and viral marketing. Rightfully so, as witnessed by the band’s low budget **treadmill dance** [**video**](http://www.youtube.com/watch?v=pv5zWaTEVkI&ref=hypebot.com) which has been viewed more than **5 million times on YouTube** alone. It lead to an MTV Video Awards [appearance](http://www.youtube.com/watch?v=LPKdXpjSlPs&ref=hypebot.com) and an immense amount of buzz and media attention. As of yesterday the the track had jumped back up to #2 at the iTunes download store.

Taking the process one step further **OK Go took a camera** with them to to the MTV pre-parties and in another one camera shoot cornered **JC Chasez in a men’s room** asking him for TV dance advise. The video has now been viewed **184,000 times** on YouTube.