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# OK Go’s Net Strategy Not Really Paying Off…Yet.
- URL: https://www.hypebot.com/ok_gos_net_stra/
- Published: 2006-09-07T13:26:50.000Z
- Updated: 2006-09-07T13:26:50.000Z
- Description: Billboard takes a detailed look on OK Go’s creative use of the internet to create buzz over the last year and how it’s not quite turning into sales…yet. (full story)
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:10

**Billboard takes a detailed look on OK Go’s creative use of the internet to create buzz over the last year and how it’s not quite turning into sales…yet.** ([full story](http://news.yahoo.com/s/nm/20060907/music%5Fnm/okgo%5Fdc%5F1?ref=hypebot.com))