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# On Innovation, Flying Deloreans & Explosions In The Desert
- URL: https://www.hypebot.com/on-innovation-flying-deloreans-explosions-in-the-desert/
- Published: 2011-06-15T10:09:00.000Z
- Updated: 2011-06-15T10:09:00.000Z
- Description: On Music Think Tank, David Greenberg writes about innovation and Malcolm Gladwell’s New Yorker article “Creation Myth – Xerox PARC, Apple, and the truth about innovation”. Innovation is hard especially. Continue reading [https://www.hypebot.com/hypebot/2011/06/on-innovation-flying-deloreans-explosio
- Author: admin
- Tags: Music Think Tank, Apple, Creation Myth, Creativity, David Greenberg, innovation, Malcolm Gladwell, Natalie Cheng, New Yorker, Xerox, #wp, #wp-post, #Import 2026-01-21 10:55

[![131108102856innovation](http://hypebot.typepad.com/.a/6a00d83451b36c69e201543307d616970c-200wi "131108102856innovation")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201543307d616970c-popup?ref=hypebot.com)

On [ Music Think Tank](http://www.musicthinktank.com/blog/on-innovation-flying-deloreans-explosions-in-the-desert.html?ref=hypebot.com), **David Greenberg** writes about innovation and Malcolm Gladwell’s New Yorker article “Creation Myth – Xerox PARC, Apple, and the truth about innovation”. Innovation is hard especially if there are constraints such as company policies. So how do innovators move ahead?

“So how does one whip up a torrent of creativity, **place lightning in a bottle**, and on down the list, so that you can retire the clichés and have the creatives succeed in the job you hired them to do?” ([Read On](http://www.musicthinktank.com/blog/on-innovation-flying-deloreans-explosions-in-the-desert.html?ref=hypebot.com))