> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# On The Ground In Cannes For #MIDEM
- URL: https://www.hypebot.com/on-the-ground-in-cannes-for-midem/
- Published: 2010-01-21T20:49:00.000Z
- Updated: 2010-01-21T20:49:00.000Z
- Description: I arrived Cannes Thursday evening before the start of the MIDEM gathering. All the usual suspects are just starting to appear. The first thing that I noticed, however, was that. Continue reading [https://www.hypebot.com/hypebot/2010/01/on-the-ground-in-cannes-for-midem.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 11:03

[![Midem 2010 wall](http://hypebot.typepad.com/.a/6a00d83451b36c69e2012876fd7e34970c-450wi "Midem 2010 wall")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2012876fd7e34970c-popup?ref=hypebot.com)

I arrived Cannes Thursday evening before the start of the **MIDEM** gathering. All the usual suspects are just starting to appear. The first thing that I noticed, however, was that their was no main sponsor billboard above the main entrance of the Palais. Perhaps its still to go up, but I remember the ,assive Napster banner being installed already in 2009.

Are the days of the massive flashy sponsorships over? The big parties have given way to smaller, and I think more fun gatherings like our **[Topspin Hypebot meetup](https://www.hypebot.com/topspin-hypebot-midem-meetup-tues-jan-26th/)** coming on Tuesday. **Sonicbids** sure got their money's worth with their banners the only ones over the entrance.