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# On-Demand Media Usage Doubles
- URL: https://www.hypebot.com/on_demand_media/
- Published: 2006-05-19T04:38:00.000Z
- Updated: 2006-05-19T04:38:00.000Z
- Description: A few facts from a recent Arbitron and Edison Research study as reported by Billboard. Internet radio listenership is up 50% since last year from 11% to 22%. 61% of. Continue reading [https://www.hypebot.com/hypebot/2006/05/on_demand_media.html]
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 11:10

**A few facts from a recent Arbitron and Edison Research study as reported by [Billboard](http://www.billboardradiomonitor.com/radiomonitor/news/business/digital/article%5Fdisplay.jsp?vnu%5Fcontent%5Fid=1002538235&ref=hypebot.com).**

[![Earphones](https://hypebot.typepad.com/hypebot/images/earphones.jpg "Earphones")](http://hypebot.typepad.com/photos/uncategorized/earphones.jpg?ref=hypebot.com)

- **Internet radio listenership is up 50% since last year from 11% to 22%.**
- **61% of Americans 12+ know about XM and Sirius.**
- **Portable player ownership jumped from 14% to 22%, In 12-17 year olds it jumped 27%-42%**