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# Once Again, Square Revolutionizes The Merch Table
- URL: https://www.hypebot.com/once-more-square-revolutionizes-the-merch-table/
- Published: 2011-05-24T10:25:14.000Z
- Updated: 2011-05-24T10:25:14.000Z
- Description: Yesterday, Mobile credit card processor Square announced it had shipped 500,000 of its free reader that turns an iPhone or Android smartphone into a mobile credit card processor. A fair. Continue reading [https://www.hypebot.com/hypebot/2011/05/once-more-square-revolutionizes-the-merch-table.html]
- Author: Bruce Houghton
- Tags: Live & Ticketing, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538eae91bf970b-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538eae91bf970b-popup?ref=hypebot.com)

Yesterday, Mobile credit card processor **Square** announced it had shipped 500,000 of its free reader that turns an **iPhone** or **Android** smartphone into a mobile credit card processor. A fair number of those readers can be found at music merchandise tables set up by artists who appreciate Square's transparent pricing of **2.75% per swipe** for all cards with no monthly fees or contracts.

But two new Square additions – **Square Register** and **Card Case** – may leave those who sell merch, monetize music and interact with fans almost giddy.

Yesterday, Square introduced an **app turns an iPad into a robust cash register** and customer information management platform. **Square Register, an iPad and** their card swiper combine to create a point of sale device with customizable product photos, prices, and sortable categories and can process cash and credit cards transactions. **Key features:**

- Swipe a card, let customers sign directly on the screen, and send them an email or text message receipt.
- Download full reports that give offer insights into sales patterns and inventory.
- Save info to re-connect with customers later.

With **Square Register** fans could browse and **purchase items** right on the iPad. Some merch might be delivered at the concert, but others could be **shipped later** or a **download code emailed** automatically. All buy info is also captured instantly.

Another new Square offering, in beta in several cities, let's customers set up a digital wallet in their phone and pay with their name. Called **Card Case**, the new service appears best suited for neighborhood vendors who have regular customers, but could have interesting applications for touring artists.