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# One For All, Or All For One? Solo vs The Band In The Age Of Social Media
- URL: https://www.hypebot.com/one-for-all-or-all-for-one-solo-artistry-versus-the-band-in-the-age-of-social-media/
- Published: 2012-02-01T11:45:00.000Z
- Updated: 2012-02-01T11:45:00.000Z
- Description: The sky is falling…the music industry continues to live a “Chicken Little” scenario. At least, that’s how Paul Adler describes it on Music Think Tank. Many in the industry think. Continue reading [https://www.hypebot.com/hypebot/2012/02/one-for-all-or-all-for-one-solo-artistry-versus-the-band-in-the
- Author: admin
- Tags: Music Think Tank, bands, chicken little, IndieAmbassador.com, Music Business, music industry, Natalie Cheng, Paul Adler, Social Media, solo artist, #wp, #wp-post, #Import 2026-01-21 10:55

[![Solo Artists](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e672da48970c-200wi "Solo Artists")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e672da48970c-popup?ref=hypebot.com)

The sky is falling…the music industry continues to live a “Chicken Little” scenario. At least, that’s how **Paul Adler** describes it on [Music Think Tank](http://www.musicthinktank.com/blog/one-for-all-or-all-for-one-solo-artistry-versus-the-band-in.html?ref=hypebot.com). Many in the industry think that the business model of the self-promoted solo artist has a better chance of success than a traditional band. It might be easier to be a solo artist and you wouldn’t have to deal with all the issues and conflicts that come up in bands. What do you think of solo artists versus a band in the age of social media?

“On the subject of the so-called “cult of personality,” it seems dually fitting that we should see a **shift in the collective attention** of the music-consuming portion of society to more solo artists as social media shifts, simultaneously, toward more overtly egocentric platforms (see: Facebook, Twitter).” ([Read On](http://www.musicthinktank.com/blog/one-for-all-or-all-for-one-solo-artistry-versus-the-band-in.html?ref=hypebot.com))