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# One Of Music’s Last Holdouts Putumayo Goes Digital
- URL: https://www.hypebot.com/one-of-musics-last-holdouts-putamayo-goes-digital/
- Published: 2011-08-31T13:38:00.000Z
- Updated: 2011-08-31T13:38:00.000Z
- Description: ( (UPDATED) One of the last holdouts, Putumayo has finally made its music available via digital download. “I’ve built a business focused on creating compelling physical packages that combine music,. Continue reading [https://www.hypebot.com/hypebot/2011/08/one-of-musics-last-holdouts-putamayo-goes-d
- Author: Bruce Houghton
- Tags: Indie Music, #wp, #wp-post, #Import 2026-01-21 10:55

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(UPDATED) One of the last holdouts, **Putumayo** has finally made its music **available via digital download.** “I’ve built a business focused on creating compelling physical packages that combine music, culture and travel, that make great gifts and that sound very good,” label founder **Dan Storper** told the New York Times. Putumayo’s colorfully decorated, compilations, like “Acoustic Brazil” and “French Café,” have sold a total of 27 million copies worldwide, but it's **transition to digital may not be easy.**

  
How can Putumayo translate its colorful packaging, which often let to impulse buying, into the online retail environment?

Former Amazon executive **Scott Ambrose Reilly**, now heads the US operation for with the **X5 Music Group,** which has sold some 150 million tracks mostly in through digital compilations. He warns that many of the traditional marketing methods don't work online where covers are the size of a postage stamp. “You don’t have the luxury of people picking it up and looking at it for even 15 seconds,” Mr. Reilly said. “You have 2 or 3.”

**UPDATE:** Putumayo tells Hypebot that "we're only available in a la carte download stores only initially – iTunes, Amazon, 7digital, and selected retailers such as FNAC.com, HMVdigital and CDON in Europe."