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# Only 22% of High Schoolers Want To Pay 99¢ A Song
- URL: https://www.hypebot.com/only-22-of-high-schoolers-consider-paying-99-a-song/
- Published: 2011-04-07T09:30:00.000Z
- Updated: 2011-04-07T09:30:00.000Z
- Description: How does the 99¢ song fair among high school students? Not very well, according to a new study by Piper Jaffray. Only 22% of the 4,500 participants said they'd consider. Continue reading [https://www.hypebot.com/hypebot/2011/04/only-22-of-high-schoolers-consider-paying-99-a-song.html]
- Author: admin
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![ITunes10](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8749abf8970d-120wi "ITunes10")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8749abf8970d-pi?ref=hypebot.com) How does the 99¢ song fair among high school students? Not very well, according to a new study by Piper Jaffray. Only 22% of the 4,500 participants said they'd consider paying 99¢ for a track. In contrast, 65% use P2P services to get music for free, with a mere 35% indicating that they purchase music from an online store, which is often iTunes. From Fall of 2007 until now, interest in 99¢ song has averaged out to 22%.Frankly, it is difficult to believe that such interest will rise anytime soon. As it has been said many times, teens seem to care little about digital downloads. Surprisingly though, 37% would consider paying $15 for a music subscription, which provides a bit of hope for the Spotify and Rhapsody's of the world. 

As you might expect, among high school students Apple has [many devotees](http://www.businessinsider.com/what-your-teen-really-wants-for-her-birthday-apple-2011-4?ref=hypebot.com#comments). 

95% use iTunes. 17% own an iPhone, with 37% planning to buy one in the next six months. 22% either own or have a tablet, and 20% intend to buy one in the next six months. 80% own an MP3 player, and of those players 86% are iPods.

The percentage of teens who download music online dropped to 77%.

[![Piper-jaffray-teen-survey-online-music-spring-2011](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e606e3f41970c-500wi "Piper-jaffray-teen-survey-online-music-spring-2011")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e606e3f41970c-popup?ref=hypebot.com)*Click to enlarge*.