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# Our Favorite SXSW Cheap Promo Tool
- URL: https://www.hypebot.com/our-favorite-sxsw-cheap-promo-tool/
- Published: 2010-03-19T08:20:00.000Z
- Updated: 2010-03-19T08:20:00.000Z
- Description: #SXSW – Online marketing is great, but sometimes it's important to get back into the physical world as Skyline Music's Patrick May explains from Austin: "Forget flyers or CD's. I. Continue reading [https://www.hypebot.com/hypebot/2010/03/our-favorite-sxsw-cheap-promo-tool.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

[![Matches back](http://hypebot.typepad.com/.a/6a00d83451b36c69e201310fbb4f43970c-320wi "Matches back")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201310fbb4f43970c-pi?ref=hypebot.com) 

#SXSW – Online marketing is great, but sometimes it's important to get back into the physical world as [Skyline Music](http://skylineonline.com/?ref=hypebot.com)'s Patrick May explains from Austin:

"Forget flyers or CD's. I run away from anybody randomly handing out CD's. No room in my pockets!

Excuse the grainy cell phone photo, but I thought this New Familiars matchbook was a great bang for the buck promotional tool. Matches are cool smoker or not. Showcase info on one side, free download info on inside. AFFORDABLE in mass quantities."

**More Photos:** 

[![SXSW matches](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a9547801970b-320wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a9547801970b-popup?ref=hypebot.com)   
[![Matches front](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a95478b5970b-320wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a95478b5970b-popup?ref=hypebot.com)